Does Apple have a vision for mixed reality?

In six months, we will see the release of Apple’s Vision Pro. No doubt it will open the gateway to mixed reality. It will change the way we interact with virtual worlds and could make this technology mainstream.

Simon Billington of Team Lewis gives us his take on it, read on.

Some of the hype has died down around the Vision Pro since its announcement however, there doesn’t seem to be a day that goes by without seeing news about how AI will either save us or destroy us. You can bet that as the launch approaches, we will see more headlines about the benefits and societal pitfalls around mixed realities.

There’s a demand for immersive technology. Consumers are demanding entertainment. The battle for attention is intensifying. This product will allow stories to be told in ways that weren’t possible before. Where Apple leads, others follow. The Vision Pro could be the moment that mixed reality goes mainstream, something Meta has failed to achieve.

One point that has been discussed ad nauseam is the high...