The Changemakers Impact Conference | Review | Hong Kong

The 2024 Hong Kong Changemaker's Conference was a day packed with inspiration, ideas and Impact. From the lessons marketing can learn from sport with Max Woodward, ex-Captain for Hong Kong China Rugby Sevens to art as a catalyst for transformation with Heidi Lee, from Hong Kong Ballet and Florian Jungbauer, from The Hong Kong Jockey Club and empowering the next female generation with Ines Gafsi of Inspiring Girls and Mary Tsang, student leader and creative artist, the themes were as varied as they were powerful.

Thank you to The Marketing Society for brilliant event in Hong Kong, highlighting of thought-provoking leaders, all change makers in their own right. A few key reflections I took away from the session, many of which I have already implemented in my daily life.
 
Shaking things up with more fearless creativity  

• Learning: The diversity of thought taught us about the power of brand to drive meaning and empathy, from beloved childhood brands to future-focused changemaking brands
• Implication: The need for more fearless creativity to drive powerful connections with consumers.

About team and bravery  

• Learning: Max Woodward reinforced the power of a team to show up and bolster each other, even when we feel intimidated
• Implication: Fail, and fail again. The power is in getting back up. 

About the power of role models for young women  

• Learning: The women in the group, particularly Ines Gafsi and Mary Tsang, showed us the power of role models. As successful business women and men, we can all be role models, sharing our stories and raising the bar of ambition for the young people in our community  
• Implication: We should look to ourselves to see the power we wield and show up for our young women to inspire their career trajectories.  

Authored by Superunion's Danley Stone

Published 27 November 2024