Lex Bradshaw-Zanger on why the principles of physics offer a surprisingly useful framework for understanding how brands grow, customers choose and marketing works.

In this Global Conversation, Craig Inglis, Global Chair of The Marketing Society, is joined by Peter Cross, customer behaviour expert, retail consultant and author of...

In My Humble Opinion is a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud.

For a recent Changemakers Club, Prophet partnered with The Marketing Society to host a group of marketing leaders for a timely discussion on what truly drives customers today.

The afternoon sessions at Navigate: Now and Next 2026 explored leadership, transformation and the changing role of marketing in a world shaped by AI, uncertainty...

The mid-morning sessions at Navigate: Now and Next 2026 explored how brands are adapting to changing consumer behaviour, evolving media ecosystems and the growing influence...

AI in CX should focus on adapting experiences to individuals in real time, not just automating content at scale, according to Darius LaBelle in this article.

Digital growth stalls not because marketers lack ideas but because too many decisions are driven by opinion rather than evidence. Daydot's Osh Rice makes the case for experimentation as a risk management tool rather than a tactical nicety in this think piece.

Lex Bradshaw-Zanger on why effective marketers need real-world customer experience not just platform knowledge or category enthusiasm to truly understand human behaviour and create strategies that drive genuine engagement and satisfaction.

GEG’s collaboration with AIA and its growing Partner network highlights the power of strategic partnerships in delivering lasting impact enabling brands to connect meaningfully direct with customers.