Customer Experience
Beyond bias - tapping AI’s potential for accelerating Asian marketing
While Generative AI’s potential in Asia remains bright, current approaches to data means marketers in Asia must continue to develop their own approaches to using AI
Read NowEpisode 3: The power of entrepreneurial thinking for brands: Virgin Atlantic
This episode is the third in our series on entrepreneurial thinking, that can benefit any brand, whatever the size. In our first episode we looked at...
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What brands can learn about customer obsession
Virgin Atlantic is well known for it’s exceptional customer service, learn about the secrets and strategies behind their best-in-class approach to customers.
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Feeling the squeeze from CFOs?
Dr Grace Kite explores how CMOs can overcome challenges in demonstrating marketing ROI within tighter budgets and increased CFO scrutiny.
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Why First-Party-Data is Your Key to the Future of Loyalty
The importance of data-driven insights for brands to adapt to consumers' evolving situations and foster more meaningful customer relationships.
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Rediscovering the magic of DTC in data driven marketing
Paul Robinson, Director Marketing, Europe, Middle East, Africa, Central & Latin America at Jabra, talks about the multiple benefits of direct-to-consumer marketing and sales in...
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The Changemakers Illuminate Conference, Dubai
A day of inspiration, learning, and illumination. UAE Board Member Marwa Kaabour reviews our 2023 Conference
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Using psychology
Perceptions of time matter more than time itself. Reducing how much of your customer’s time you’re perceived as wasting should be your CX priority.
Read NowCreative effectiveness through context and attention with the Head of Uber Advertising
Learn how to revolutionise your advertising strategy by keeping it simple and contextual. Paul Wright, Head of Uber Advertising, UK and Ireland, shares how Uber...
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