From Artificial Intelligence…to Intelligent Brands

When it comes to AI, where are the opportunities to truly transform and elevate value in how customers experience a brand?

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Money’s too tight to mention | Part Three

Part three in our series: How marketers can adapt strategies to reassure customers craving certainty and more stability

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Money’s too tight to mention | Part Two

Part two in our series: People are struggling to navigate their costs and spending, what does this mean for marketers?

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Money’s too tight to mention

In this three-part series, we look at how behavioural science can help build understanding, empathy and connection to the struggling consumer in 2023

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Can Marketing Save the Planet Ep 54: – As Citizens we really have a much bigger (and more important) role to play in the world! with Jon Alexander

“How can organisations treat people as citizens, not just as consumers? How can organisations invite people into their agency and creativity to shape the world...

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Travel 2.0: We’ve returned to the skies…now what?

While the travel industry is greeted with sentiments of positive recovery, there is, however, a small catch. Fuelled by the pandemic and the digital acceleration that came along with it, there has been a dramatic shift in travellers’ expectations.

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The annual B2B marketing effectiveness barometer

The report set out to uncover what makes an effective B2B marketer, and what separates the best in this field from the rest, and it delivered some surprising findings. Over 800 B2B marketers were surveyed from across the US, UK, Germany and Australia. 

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How Formula 1 is winning the digital content race

Ahead of lights out on a new season of Formula One, Jade Wood, CSM’s Group Marketing and Events Manager, takes a closer look at the equally fast and thrilling digital content race.

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Eight marketing trends every marketer needs to know in 2023

Marketers face a challenging year ahead but they have the best chance of spotting opportunities and maximising media spend if they understand the shifting trends within the industry and how customers are responding to changing circumstances.

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Moving marketing towards "business to human"

Kirstina Lagerstedt, Marketing Director Scandinavia at Wolters Kluwer Tax and Accounting, talks to us about the importance of considering the end consumer who receives marketing...

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