While the travel industry is greeted with sentiments of positive recovery, there is, however, a small catch. Fuelled by the pandemic and the digital acceleration that came along with it, there has been a dramatic shift in travellers’ expectations.

The report set out to uncover what makes an effective B2B marketer, and what separates the best in this field from the rest, and it delivered some surprising findings. Over 800 B2B marketers were surveyed from across the US, UK, Germany and Australia. 

Ahead of lights out on a new season of Formula One, Jade Wood, CSM’s Group Marketing and Events Manager, takes a closer look at the equally fast and thrilling digital content race.

Marketers face a challenging year ahead but they have the best chance of spotting opportunities and maximising media spend if they understand the shifting trends within the industry and how customers are responding to changing circumstances.

Kirstina Lagerstedt, Marketing Director Scandinavia at Wolters Kluwer Tax and Accounting, talks to us about the importance of considering the end consumer who receives marketing...

In this episode, host, Alasdair Hall-Jones, Global Director at The Marketing Society spoke to Amelia Abel and Winnie Cheng from Kantar about the importance of...

Strong brands have value, drive growth and build resilience. In the first episode in our series in partnership with Kantar, host, Alasdair Hall-Jones, Global Director...

Most brands separate the pre-purchase marketing from the point of sale and post-purchase engagement. However, according to VISA Europe's Marketing Director for Activation and Usage...

Aleena Mansoor, Brand Director at Procter and Gamble, thinks that all the technological advances and the multiple ways of working in marketing have led to...