Customer Experience

Customer Experience for Breakthrough Growth with Amelia Abel & Winnie Cheng

In this episode, host, Alasdair Hall-Jones, Global Director at The Marketing Society spoke to Amelia Abel and Winnie Cheng from Kantar about the importance of...

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Brand Strategy for breakthrough growth with Lindsay Gorton-Lee & Tom Lees

Strong brands have value, drive growth and build resilience. In the first episode in our series in partnership with Kantar, host, Alasdair Hall-Jones, Global Director...

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Brand building throughout the consumer journey with Tatyana Kahl from VISA

Most brands separate the pre-purchase marketing from the point of sale and post-purchase engagement. However, according to VISA Europe's Marketing Director for Activation and Usage...

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Create better marketing through authentic storytelling

Aleena Mansoor, Brand Director at Procter and Gamble, thinks that all the technological advances and the multiple ways of working in marketing have led to...

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