Strong brands have value, drive growth and build resilience. In the first episode in our series in partnership with Kantar, host, Alasdair Hall-Jones, Global Director...

Most brands separate the pre-purchase marketing from the point of sale and post-purchase engagement. However, according to VISA Europe's Marketing Director for Activation and Usage...

Aleena Mansoor, Brand Director at Procter and Gamble, thinks that all the technological advances and the multiple ways of working in marketing have led to...