Think piece
What are agencies for?
This week Campaign published two significant pieces about the agency business:
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Marketing's offering needs an Audit
Hot topic time. Marketing is in danger of losing influence in the boardroom, of being usurped by management consultants and software programmes.
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Targeted advertising requires good data
The Exchange Lab's CEO shares two key steps to maximize advertising results
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Give yourself the best chance at achieving ROI from your content efforts
Use these audits by Justin Champion, to cash in on content.
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Let us introduce you to Tim Woods | Making work easy
Waste? CUL8R! By Martin Brenig-Jones and Jo Dowdall
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Is your website helpful? Really?
Using the inbound approach to win market share and establish competitive advantage.
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