Think piece
Uncomfortable is where magic happens
The Changemakers Conference 2025 Singapore wasn’t just another talkfest of buzzwords and back-patting, it was a high-energy, profoundly human and occasionally uncomfortable call to arms with each speaker confronted big issues head-on.
Read Now
Heritage Chooses the Future
A review of The Changemakers Conference 2025 Singapore - a thought-provoking and inspirational afternoon featuring everything from AI to heritage brand reinvention with a bit of Rick Astley thrown in for good measure.
Read Now
The Marketing Society Changemakers Conference 2025: New York
The Marketing Society Changemaker Conference 2025 New York featured speakers who answered the challenge to change – the trailblazers who turned adversity into opportunity and vision into impact covering Gen Z authenticity, creator partnerships and the evolving CMO role of the CMO.
Read Now
AI Beyond Efficiency
Lars Maehler argues that marketers should move beyond using AI solely for cost-cutting efficiency and embrace it as a co-creator that amplifies human creativity to generate new revenue streams and transformative customer experiences.
Read Now
The Changemakers Conference 2025 Singapore
Speakers at The Changemakers Conference 2025 Singapore explained that AI's true value lies not in replacing human creativity but in amplifying it, and success depends on maintaining human-centered principles like empathy, meaning, and trust writes Prophet's Peter Dixon in his post event review.
Read Now
It's time to put human connection right at the heart of marketing
A review of The Changemakers Conference 2025 in Singapore and London by Michael Pring. Two energising and uplifting events which revealed that marketing’s future lies in blending data-driven innovation with human connection, storytelling and purposeful brand creativity.
Read Now
The Marketing Society Global Conference 2025
From new The Marketing Society President Dame Carolyn McCall's call for marketers to take their seat at the top table, to Zak Brown's McLaren turnaround story and Professor Green's raw and honest conversation about masculinity, the 2025 Changemakers Conference was a day of enrichment and enlightenment which proved that at its best marketing connects commercial realism with real human lives.
Read Now
Friendfluence: How Peer-Led Marketing Is Winning Over Gen Z
‘Friendfluence’ is the ultimate futureproofing tool. Peer-led marketing enables brands to keep pace. By building your strategy around people, not platforms, brands ensure their voice stays relevant, authentic and part of the conversation.
Read Now
Why we have to see Gen Z more clearly
A review of the 2025 The Marketing Society New York Changemakers Conference held at Advertising Week NY, from our Partner System1 on marketing that resonates with Gen Z.
Read Now
Your AI Playbook to Applying AI - a series with Monks
AI is transforming marketing, and this series by Monks provides marketers with a practical playbook to applying AI in their business. With tangible tools and solutions, learn how to identify and create momentum to start your transformation, and leverage AI throughout your business.
Read Now