Think piece

Unlocking Impact: The Transformative Power of Effective B2B Marketing

Rationale, session sponsor at the Scotland Changemakers Conference, discuss the shrinking of marketing budgets, the simultaneous rise in marketing costs, and how to navigate these challenges.
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Growth Mindset - 'The Power of Yet'

The power of 'yet' in self-talk is a key component to a growth mindset, encouraging perseverance and positivity in the face of challenges.
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The Ogilvy Lecture from Amplify

Watch this year's Ogilvy Lecture, delivered by Boots CMO Pete Markey, at this year's Amplify Marketing Festival.
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Is your brand suffering from an attention deficit?

Digital dominance creates attention deficit; entertainment might restore advertising effectiveness. Let's look at the problem first
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Navigating the paradox of digital advertising: Is It annoying?

Brands that strike the right balance between leveraging tech and maintaining a human touch will be the ones to win over consumers. Insider's innovative solutions can help brands navigate this complex space turning digital advertising challenges into opportunities for growth.
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Remembering Tim Ambler

Our former Chief Executive, Hugh Burkitt reflects on Tim's life and career in this appreciation
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In Memory of a Marketing Man

On the news of his death, Michael Bayler reflects on the impact Fellow of The Marketing Society, Tim Ambler had on the marketing profession.
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Under the Spotlight with Sir Martin Sorrell at Cannes 2024

Insights and anecdotes from an intimate conversation with a true titan of our industry.
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What is going on with Britain’s heartland

Going beyond vast data sets that show the challenges the UK faced to understand how people were really feeling.
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One Thing Leads to Another: The Marketing Attention Rub

As we navigate the ever-evolving landscape of consumer attention, understanding the "attention rub" could be the key to creating more effective, integrated marketing campaigns.
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