Brand valuation is a powerful tool connecting marketing and finance, enabling marketers to quantify and leverage brand value for strategic advantage. Understanding and applying its principles is key for long-term growth and brand equity.

A top performing marketing team manages to combine a high level of substantive conflict (open discussion about the issues) with a low level of emotional, interpersonal conflict. As a team leader, here's how you can help achieve this.

From their iconic squirrel branding to their obsessive attention to product quality, Pip & Nut demonstrated how sweating the small stuff can lead to big success.

A review of our latest Uncomfortable Conversation event and a delve further into the topic: Is an uncertain future good for business?

As more brands adopt AI they will need to identify the best ways to track and monitor its effectiveness,​​​​​​​ while marketers must navigate the personalisation paradox

While Generative AI’s potential in Asia remains bright, current approaches to data means marketers in Asia must continue to develop their own approaches to using AI

SMB's are the backbone of our economy and understanding how they tick is vital for marketers. This new report, Publicis Pro reveals important strategies for unlocking their potential in B2B marketing

With consumer preferences continually evolving, particularly around diversity in advertising, Spark Foundry’s Insights Accelerated report reveals thoughtful, inclusive strategies to help brands stay relevant and connected in 2024 and beyond.

Celebrating an Honorary Fellow of The Marketing Society who first joined as a member in the early sixties.

Generative AI is creating new challenges for brand safety. Michael Thomson looks at the risks and what can be done to mitigate them