Think piece

Happy 90th Birthday Hamish Swan

Celebrating an Honorary Fellow of The Marketing Society who first joined as a member in the early sixties.
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What does generative AI mean for brand safety?

Generative AI is creating new challenges for brand safety. Michael Thomson looks at the risks and what can be done to mitigate them
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Dispatches from our Cannes Correspondents

Insights, trends and highlights from Cannes Lions 2024 brought to you by our membership that speaks for itself
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BCG on Cannes Lions 2024

The 2024 Cannes Lions International Festival of Creativity underscored the importance of brand growth, creativity, AI integration, and the evolving role of CMOs in leading organizational success.
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2024 New Creators Showcase 

Saatchi & Saatchi showcase some of the best emerging motion creators in the creative industry.
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Cannes Lions as a The Marketing Society Member

A place where we all know each other's name. Key takeaways from Cannes 2024 from The Marketing Society member Linn Frost
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The Cannes Review 2024 - The Preview

Julian Boulding is back with his annual review of Cannes Lions. We hope you enjoy this dive into the deep waters of the French Riviera and all that Cannes has to offer.
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Why do marketers exist?

A new report by Digitas in association with The Marketing Society reveals the current priorities for leaders and explores how marketers can deal with the impact balancing act
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How CMOs are shaping their Gen AI future

A new BCG survey in partnership with the Association of National Advertisers (ANA) of over 200 CMOs in 7 countries, reveals CMOs overwhelmingly positive view of generative AI (GenAI) as the top way to improve efficiencies and unlock growth.
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What brands can learn about customer obsession

Virgin Atlantic is well known for it’s exceptional customer service, learn about the secrets and strategies behind their best-in-class approach to customers.
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