Think piece

Connect the Dots – Now and Next

Josephine Canning, Junior Marketing Manager at Equator shares her key takeaways from our 10th annual The Digital Day Scotland

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How are you? I love you. Thank you

We were enlightened with history, data, opportunities and amazing examples of AI usage or applications today

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Ethical Attention: Can Marketing Avoid Fueling Digital Addiction?

We hear from Toby Hutchins, Head of Strategy at EssenceMediacom, about digital addiction and how marketing can help.

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The Power of Personal Understanding

Developing your personal understanding can increase fulfilment and prevent burnout for marketers. Here’s how… 

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Empowering Marketing Teams

To embed a real culture of openness that promotes well-being, leaders need to do just that…. treat others how they would like to be treated

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A force for good, a sea of inspiration

Matt Brittin opened up our eyes (and hearts) to the possibilities of AI for good. And for creativity. A review of our Annual Lecture

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Epic stuff doesn’t happen when you feel average

Epic (marketing) stuff doesn’t happen when you feel average. To unlock our full potential and fire on all cylinders, we need to feel good

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Resetting the workplace: Employee energy

The extraordinary value of intentionally taking care of yourself at work is now proven to have benefits across employee engagement, commercial performance and talent retention.

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Marketing needs new superheroes:

The CMO Barometer 2024: Insights from MENA and Europe

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Feeling the squeeze from CFOs?

Dr Grace Kite explores how CMOs can overcome challenges in demonstrating marketing ROI within tighter budgets and increased CFO scrutiny.

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