What a night of stories.
You really had to be there. It was extraordinary to bring our remarkable community together at City Central, The HAC, London, for the 41st The Marketing Society Global Awards. A night that celebrated not just great work, but the ambition it takes to make it. Thank you to our Partners Marketing Lounge Partnership (we hope you enjoyed the pass the parcel) and Thinkbox and our Category Partner Publicis Groupe UK.
The Marketing Society Global Awards have long been regarded as the most prestigious in our industry since they were first launched back in 1985. This year's theme for The Changemakers Conference is ambition and this room delivered it in abundance. To be more ambitious for our brands, our teams, and for our profession. The entries proved, without question, that this community is rising to that challenge.
A Night of Ambition and Recognition
CEO of The Marketing Society Sophie Devonshire set the tone from the very first moment: "Marketing is not a cost centre. It is how growth happens. If we don’t tell that story, who will?"
Every submission this year told that story — the partnership forged under pressure, the insight that cracked what nobody else could crack, the team that believed when the data wasn't yet there. Behind every piece of work is a human story, and as Sophie reminded us on the night, that matters more than we sometimes allow ourselves to say. Stories activate seven areas of the brain. Facts activate two. The work celebrated in this room was proof of that power.
Our sincere thanks to our outstanding panel of judges, whose rigour, passion and time ensured every entry received the attention it deserved. You can view the full judging panel here.
Be honest with yourself about where you're not being ambitious enough, in the ways that actually matter to you. Your next difficult conversation, your next big pitch, your next moment of wondering whether your bold idea is really worth the struggle — these are the moments The Marketing Society is here for.
Syl Saller CBE Chair of Judges, The Marketing Society Global Awards 2026
Congratulations to everyone who entered. Whether or not your name was called on the night, the act of submitting takes grit, determination and real ambition. Qualities that Syl Saller reminded us matter just as much as the targets, the budgets and the growth numbers. You made the case for your work, and in doing so, you made the case for this profession. That is no small thing.
Keep an eye out for photos of the night coming soon.
Congratulations to everyone who entered, the winners and highly commended – we are so proud of you all.
You can view the full list below and if you are a Member, you can download the case studies via the links and delve into the game-changing stories and campaigns.
And the winners are...
GRAND PRIX
Turning Britain into the real star of the show
by VisitBritain & Pablo London
B2B MARKETING
Toolstation Club
by Toolstation & The Marketing Lounge Partnership
BRAND COMMUNICATION - AGILITY
Part of the Family Since 1830
by AGA Rangemaster, Mr. President & The Specialist Works
Supported by Thinkbox
BRAND COMMUNICATION - SCALE
Trick or Fanta! How horror icons Made Halloween Crave Fanta
by Fanta, led by Ogilvy UK, WPP Open X
Supported by Thinkbox
CUSTOMER ENGAGEMENT & LOYALTY
How redefining the rules of engagement reset customer loyalty
by Priority from O2 & The Marketing Store
E-Commerce & Retail Marketing
Good food for all of us
by Sainsbury's, New Commercial Arts, PHD Media
BRAND EXPERIENCE CREATION
Trick or Fanta! How horror icons Made Halloween Crave Fanta
by Fanta, led by Ogilvy UK, WPP Open X
EFFECTIVE USE OF INSIGHT & DATA
How Moxy Hotels turned a hidden strength into the antidote to solo travel loneliness
by Marriott Bonvoy, Publicis London & Spark International
GLOBAL MARKETING EXCELLENCE
Turning Britain into the real star of the show
by VisitBritain & Pablo London
GROWTH THROUGH INNOVATION & TECHNOLOGY
Get Out There - a new creative strategy that landed big results
by easyJet & VCCP ZAG
Supported by Marketing Lounge Partnership
CREATIVE STRATEGY
Finding the cure for Dr Pepper in the weirdest place
by The Coca-Cola Company, Pablo London & WPP Media
Performance Marketing & Growth
Building a Scalable Search Growth System
by Nivea & Iris
BRAND TRANSFORMATION
You Belong Here
by Capita for The British Army & Droga5 London
Holistic Growth Story
The Smarter Growth Story
by Lebara Mobile, Effective Collective, Double W, Squadron Media, & The Specialist Works
Marketing for Positive Change
FLIPPING THE SCRIPT: How Channel 4 changed the narrative on a ‘doomed’ generation by changing who writes it
by Channel 4, OMD Media Blink Productions 4Creative, 4Studio, 4Skills, 4Schools & Thornhill Community Academy
Not for Profit Marketing
Making visible an invisible killer; heralding a new standard of health and safety in construction
by UV-U-SEE, Pablo London, LifeJacket Skin Protection & Leo Workwear
Successful & Effective Partnerships
Using Our Platforms for Purpose
by Paddy Power & Sky Sports
Supported by Marketing Lounge Partnership
BEST BRAND MARKETING TEAM
Bupa Global
The winning team didn't just deliver great work, they rebuilt everything that makes great work possible. Culture, capability, structure, strategy. The judges said this was a team that genuinely transformed what marketing could do for their business.
BEST AGENCY AWARD
Pablo London
The Best Agency Award goes to a team who proved something important. That truly great agencies don't have one gear. What they do have is, Different clients, different categories, different challenges. Delivering the same standard every single time.
THE CAMPAIGN OF THE YEAR
The Perfect Gift
by Waitrose, Wonderhood Studios & MGOMD
JUDGES CHOICE: MOST INSPIRATIONAL STORY
Making visible an invisible killer; heralding a new standard of health and safety in construction
by UV-U-SEE, Pablo London, LifeJacket Skin Protection & Leo Workwear
JUDGES CHOICE: CHIEF FINANCE OFFICER PRIZE
Good food for all of us
by Sainsbury's, New Commercial Arts, PHD Media
Premium Partners
Future Marketing Leader
Celebrating the next generation of marketing talent
Inspirational Marketing Leader
In partnership with Publicis Groupe UK. Recognising someone who has made a profound impact; not just on their own organisation, but on how all of us think about what marketing can achieve
Category Partner
Take a look at the content
What it takes to be a winner
Watch our intro video from the night
Why The Marketing Society Global Awards celebrate marketing excellence
Check out the photos
Take a look at our Winners photos - more to come from the night soon
Get ready for the 42nd Global Awards 2027
The Marketing Society Global Awards 2027 will launch later this year. Marketing professionals interested in participating can register their interest now to receive updates as soon as entries open.
Highly Commended
Congratulations to those awarded highly commended in their category
B2B Marketing
From ski resorts to Times Square: How Analog Folk and Craft helped Perk turn a $1.7 trillion insight into brand fame that delivered pipeline growth
by Perk, AnalogFolk and Craft Media
Brand Communication - Scale
The Perfect Gift
by Waitrose, Wonderhood Studios & MGOMD
Media Innovation & Effectiveness
Birmingham's Licence to Join In
by TV Licensing & RAPP
Customer Engagement and Loyalty
Toolstation Club
by Toolstation & The Marketing Lounge Partnership
Brand Experience Creation
How Monzo Re-Wrote The Book On Financial Trust
by Monzo & BBH
Marketing for Positive Change
Making visible an invisible killer; heralding a new standard of health and safety in construction
by UV-U-SEE, Pablo London, LifeJacket Skin Protection & Leo Workwear
Brand Transformation
Good food for all of us
by Sainsbury's, New Commercial Arts, PHD Media
Creative Strategy
DING DONG THE DREAD IS DEAD: How AJ Bell Made Investing Feel Good
by AJ Bell
Creative Strategy
Get Out There - a new creative strategy that landed big results
by easyJet & VCCP ZAG
The Campaign of the Year 2025
The EVEN BIGGER 180 hits the bullseye at the World Darts Championship
by Paddy Power
Growth through Innovation and Technology
Availability Engine: The Value Of Doing The Obvious
by Specsavers, LNER, Halfords & MG OMD
Successful and Effective Partnerships
How redefining the rules of engagement reset customer loyalty
by Priority from O2 & The Marketing Store
Supported by Marketing Lounge Partnership
Not for Profit Marketing
Making Hunger Visible - The Felix Project Winter Appeal 2025
by The Felix Project & The Maverick Group
Judges Choice: Most Inspirational Story
FLIPPING THE SCRIPT: How Channel 4 changed the narrative on a ‘doomed’ generation by changing who writes it
by Channel 4, OMD Media Blink Productions 4Creative, 4Studio, 4Skills, 4Schools & Thornhill Community Academy
Media Partners
