On 9 June 2026, at City Central, The HAC, London, The Marketing Society held its 41st Global Awards — celebrating the most ambitious and outstanding marketing of the year.
Brand Experience Creation
Trick or Fanta! How horror icons Made Halloween Crave Fanta by Fanta, led by Ogilvy UK, WPP Open X
Members log in to access the case study
Members only
Not a member yet?
Want to read more of this article and others? Become a member today.
Already a member?
Sign in with your membership details to continue reading this article.