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Cannes Lions 2025: Key Insights from The Marketing Society Correspondents

The Marketing Society's correspondents at Cannes Lions 2025 returned with a unified message: marketing has found its confidence again.
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Cannes Lions 2025: A brave new world?

Most advertising and marketing communication is now driven by social media. Not so much social first, as social first, second, third and fourth but a quiet revolution is emerging. The annual Cannes (p)review from Julian Boulding
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Be Kind, Learn Lots: A Marketer's Manifesto for Enduring Relevance

Partners of The Marketing Society, Accenture song reflect on our Awards theme for this year "why marketing matters"
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Marketing Repositioned - Why Marketing Matters

The world has changed - customers expect more, technology is accelerating, and marketing must evolve to keep pace. That means stepping into a new role and supporting this with a new operating model. Katherine Theobald from Accenture Song writes why marketing still matters.
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