The 41st Marketing Society Global Awards brought our global community together in London to celebrate ambition, outstanding marketing and the stories that prove our profession drives growth.

Michael Sani, Chief Exploration Officer at our always-on listening platform, Play Verto shares his thoughts on Anthropy 2026.

Joe Hildebrand from Humari explains that while most marketing leaders are investing in AI tools and automation but the real returns come from investing in people, culture, and human readiness.

Digital growth stalls not because marketers lack ideas but because too many decisions are driven by opinion rather than evidence. Daydot's Osh Rice makes the case for experimentation as a risk management tool rather than a tactical nicety in this think piece.

Ritchie Mehta and co-author Mark Evans draw on five years of research with 200+ global leaders to argue that career success in the age of AI requires a purposeful, adaptable approach they call the "conscious climb."

To mark the 40th anniversary of The Marketing Society Global Awards, we created a Time Capsule in 2025. We asked the brightest minds in the industry gathered at our Awards Ceremony, one simple question: which campaigns prove that marketing truly matters? From Nike's Just Do It to British Airways' Face, three iconic campaigns from the 1980s and 90s prove that the greatest marketing doesn't sell products, it shapes culture and identity.

With attention fragmented and trust in an increasingly fragile state, growth is harder to manufacture than ever. The brands pulling ahead are not spending more - they are embedded in culture. Attention no longer lives in ad breaks. It lives in fandom, memes, WhatsApp groups, music drops, social and feeds and communities where meaning is created and shaped in real time. Nicola Graham explores this topic.

Insights from the recent Global Conversation on marketing's enduring problem with its reputation within business featuring Rory Sutherland who explained the issue and suggested ways in which we can change this.

Abigail Dixon explains why the Changemakers Conference is a day she never compromises on, ringfencing it because it offers something rare: a day of inspiration, reflection, and clarity about what she can do and what she should do next. Let's see if this year's delivered.

From new The Marketing Society President Dame Carolyn McCall's call for marketers to take their seat at the top table, to Zak Brown's McLaren turnaround story and Professor Green's raw and honest conversation about masculinity, the 2025 Changemakers Conference was a day of enrichment and enlightenment which proved that at its best marketing connects commercial realism with real human lives.