In the second part of his series, Jason Leavy explores why ambition needs training, not just desire, and draws on neuroscience to show how leaders can think like cognitive athletes and sustain their ambition without burning out.

From being fired to running the Sahara, five honest takes on what ambition looks like in practice from speakers at The Changemakers Conference New York 2026.

Prime Performance Labs' Jason Leavy on why ambition, alongside the human qualities of empathy, creativity, taste and judgement, will be critical to effective marketing leadership in the age of AI.

Ambitious B2B marketing moves beyond visibility and isolated campaigns to create connected, meaningful experiences that build buyer confidence and drive decisions

Inclusive leadership is an ambitious choice to challenge outdated workplace norms and build a culture where people feel trusted, supported and safe enough to thrive and do their best work.

What does it take to build a marketing and communications function from nothing, earn the trust of sceptical senior leaders and turn a regional idea into a global benchmark?

The 41st Marketing Society Global Awards brought our global community together in London to celebrate ambition, outstanding marketing and the stories that prove our profession drives growth.