We are delighted to announce the shortlist for The 40th Annual The Marketing Society Global Awards. After a live roll out on our LinkedIn page, you can now read the full list below.
Drum roll please…
For 40 years, The Marketing Society Awards have celebrated the power of marketing to drive growth, spark innovation and create meaningful change in society.
After a fantastic judging day held at Accenture Song, where our esteemed group of judges debated and cogitated the vast selection of entries received this year, we can now reveal our eagerly awaited shortlist for The Marketing Society Global Awards 2025.
Congratulations to all those shortlisted and thank you to our team of judges for their dedication to our Awards.
Register your interest in our 2026 Global Awards here.
Thanks to our partners
Headline Partner - Accenture Song
Partner - The Marketing Lounge Partnership
Supported by - Thinkbox and Creativebrief
THE CEREMONY
An evening to celebrate Why Marketing Matters
Celebrate our 40th Annual Awards winners at our sparkling ceremony - you won't want to miss it!
Join us at our Awards ceremony on 9 July, where we’ll be revealing the winners of our 40th Annual Awards and toasting the creative brilliance of our industry.
So, bring along your teams, your clients and friends for a great The Marketing Society night out and let’s toast another brilliant year together.
Important Information
Shortlist Listings
If you are listed on the shortlist and would like to make changes to the way this listing is shown, please email our Head of Brand and Communications . Please note we take this from the details entered on the entry in the Awards Platform. The information listed in the shortlist is also the information that will be used at the ceremony and on trophy engravings should you win your category.
Publication of Case Studies
Please do note that as per our Terms and Conditions when entering the awards we will publish Winning, Highly Commended and a selection of other papers to our members only section of our website and on selected partner websites.
If there is confidential information in your case study and you have not marked it as such on your entry please ensure you notify our Head of Brand and Communications
Any papers that have been marked as containing confidential information will be redacted prior to publication or you will be contacted for an alternative version.
THE MARKETING CRAFT AND EXECUTION CATEGORIES
2025 Shortlist
Brand Communication Large
Supported by Thinkbox
🏆 Currys Beyond Techspectations - Currys plc with AMV BBDO
🏆A Season of Knowing - John Lewis & Partners with Saatchi & Saatchi
🏆 Nationwide with New Commercial Arts., Wavemaker and Kantar
🏆 Good Food Made Me Do It : How Waitrose Stole Christmas - Waitrose with Saatchi & Saatchi
🏆 In Good Spirits: How Tesco broke out of the Christmas Cage - Tesco with BBH London and EssenceMediacom
🏆How Tesco Mobile ripped up the Marketing Rulebook - Tesco Mobile with BBH and EssenceMediacom
🏆 Always Ahead: The Reinvention of the AA - The AA with The Gate London
🏆 Finding Our Flamingos: How harnessing culture restored Very's sparkle - The Very Group with The Gate London
Brand Communication Medium
🏆How We Gave Co-op’s Quiet Decency A Shot in the Arm - Co-Op with VCCP
🏆Heritage Editions: How Dulux showed its class through classic literature Dulux with Ogilvy UK
🏆Engage Challenger Mode: How SMARTY turned negativity into record growth - SMARTY Mobile with The Gate London
🏆Fake Brit Til You Make It - VisitBritain with Pablo London
Brand Communication Small
🏆Choosing Inconvenience in the Convenience Category: How Charlie Bigham’s Went From Niche to Mainstream - Charlie Bigham with VCCP, Electric Glue, Syrup, Big Fish, Sunny Side Up
🏆KING Escape The Ordinary - LEDO plus d.o.o. with Leo Burnett (Belgrade) Serbia, Publicis Media Serbia, Zenith/Publicis Groupe Croatia and
Creative Strategy
🏆Currys Beyond Techspectations - Currys Plc with AMV BBDO
🏆Heritage Editions: How Dulux showed its class through classic literature - Dulux with Ogilvy UK
🏆The Power of Choice, HCA Healthcare UK - HCA Healthcare with Motel, Four, Equator, Henka
🏆From Products to Passions: How Knorr became a cultural wingman to the next generation of cooks - Knoow with MullenLowe UK, MullenLowe U.S., Weber Shandwick, Mindshare, ITB Worldwide, The Invaders
🏆It's not just one thing - Sky UK
🏆Engage Challenger mode: How SMARTY turned negativity into record growth - SMARTY MOBILE with The Gate London
🏆Powered by people not petrol: Accelerating The AA for a new age of driving - The AA with The Gate London
🏆Finding Our Flamingos: How harnessing culture restored Very’s sparkle - The Very Group with The Gate London
Marketing Innovation & Technology
Supported by Accenture Song
🏆 Audi Match: How we helped prospective car buyers find their perfect partner - Audi with BBH London
🏆 Unbottling The Future: Diageo’s ground-breaking paper bottle trials - Diageo with PA Consulting and PulPac
🏆Holding up a mirror to pension apathy - Scottish Widows with Union Direct
🏆Daisy vs Scammers - Virgin Media O2 with VCCP
Effective Use Of Insight & Data
🏆Barclays Local - Barclays with OMD UK
🏆Tailoring Loyalty: Turning Data Into the Ultimate Fashion Associate - Ralph Lauren with RAPP
🏆Translating insight into actionable decision - Saga Cruises with The Big Window and Loop Horizon
🏆From Quantity to Quality: Unisys’s AI-Driven Lead Generation Revolution - Unisys
Best Content & Experience Creation
Supported by Accenture Song:
🏆Unsigned - American Express with UM London
🏆Dorival’s Princesses on Periods: modernising iconic princesses to smash old school taboos - Dorival, Bayer with MullenLowe Global and BIG Studios
🏆Charge around the Globe - Ford Motor Company with Wieden+Kennedy London
🏆24/25 World Darts Championship - the even Bigger 180! - Paddy Power with PDC & PCUK
🏆Sheba Gravy Race - Sheba with AMV BBDO
🏆Dad V Girls - Toyota (GB) plc with The Corner London
Customer Engagement & Loyalty
Supported by The Marketing Lounge Partnership
🏆Transforming Transactions into Meaningful Connections - Saga Cruise with the Big Window, LOOP HORIZON
🏆Shell GO+ Rewards loyalty programme relaunch - Shell GO+ Rewards with Atlavia UK
🏆From Frustration to Fandom: how SMARTY supercharged customer engagement - SMARTY Mobile with The Gate London
Creative Use of Media
🏆 Reinvented with Accenture - Accenture Song with Droga5
🏆 More beauty than a billboard can handle: the Boots OOH story - Boots with VML UK and The Pharm
🏆 The Alchemy of Creativity - Monzo with Channel 4 Studio and Uncommon
Global Marketing Excellence
🏆How Coca-Cola transformed its Olympic partnership to win over Gen Z - The Coca-Cola Company with Ogilvy UK
🏆Global Marketing is Rarely a straight line: leveraging the power of international networks - HSBC with VML UK, OMG/PHD, DRUM, Bloomberg, Condé Nast, Vox
🏆How a successful global model seamlessly adapts to local market conditions to fuel worldwide growth - Sensodyne with Grey London
Marketing Transformation
Supported by Accenture Song
🏆In our transformation era: a whole new flight path - easyJet
🏆From Nought To Sixty - Farrans Construction
🏆Our CRM Transformation - Waitrose
🏆Our Customer Experience - Waitrose
THE BUSINESS AND SOCIAL IMPACT CATEGORIES
2025 Shortlist
Marketing for Positive Change
🏆Health is - Bupa with Initiative
🏆Unbottling The Future: Diageo’s ground-breaking paper bottle trials - Diageo with PA Consulting and PulPac
🏆Dorival’s Princesses on Periods: modernising iconic princesses to smash old-school taboos - Dorival, Bayer with MullenLowe Global and BIG Studios
🏆This Is My Space. This is ME45 - E45 with T&Pm
🏆Pioneering Responsible Marketing for People, Planet and Profit - giffgaff with MG OMD
🏆ITV’s Britain Get Talking: The Hardest Subject - ITV with Uncommon Creative Studio
🏆Cigarette Butts Are Rubbish - Keep Britain Tidy with VCCP, Cowry Consulting, Wavemaker, Good Relations
🏆You Already Vote, So Vote - My Life My Say with Ogilvy UK
Brand Transformation
🏆Not Reinvented, Just Reframed: The Transformation of Co-op with VCCP
🏆Repackaging the Package Holiday - easyJet holidays with VCCP
🏆Nationwide with New Commercial Arts., Wavemaker, Kantar
🏆Defining the Business of Belief - Rightmove with Neverland, Wavemaker, ATOG, ROAST
🏆Engage Challenger Mode: The Transformation of SMARTY with The Gate London
🏆The Power of Invaluable Advice - St. James’s Place with Ogilvy UK
🏆Finding Our Flamingos: The reinvention of The Very Group with The Gate London
Not for Profit Marketing
🏆Mental health is a big issue; this is how Every Mind Matters is making it smaller - Department for Health and Social Care with MullenLowe and Wavemaker
🏆A HEALTH WHODUNNIT: How a murder mystery drove thousands to local pharmacies for life-saving blood pressure checks - Department for Health and Social Care with MullenLowe, Wavemaker, Freuds+ 23red
🏆You Already Vote, So Vote - My Life My Say with Ogilvy UK
Successful & Effective Partnerships
🏆Birds Eye x Hasbro: Giving Staying in a Spin - Birds Eye UK & IE
🏆How Coca-Cola transformed its Olympic partnership to win over Gen Z - The Coca-Cola Company Ogilvy UK
🏆Don’t Drink and Dive - Malibu, Pernod Ricard with Wieden+Kennedy London
🏆Robinsons & Universal: Wicked - Robinsons, Carlsberg Group Britvic with IM Agency Universal and Robinsons
🏆GetPRO x Team GB: A Gold Standard Partnership - Danone GetPRO with WeAreFearless, BETC, Wavemaker, Ketchum, Twelve Energy
Business to Business Marketing Large
🏆”Reinvented with Accenture” - Accenture Song with Droga5
🏆One Idea. Tens of Thousands of Stakeholders - Cadbury UK with VCCP
🏆The Most Disastrous Campaign Ever - Hiscox with Uncommon Creative Studio
🏆From Quantity to Quality: Unisys’s AI-Driven Lead Generation Revolution - Unisys
Business to Business Marketing Small
🏆 From Nought To Sixty - Farrans Construction
🏆Rewriting the Rules of Performance Footwear - Stand+ with Untangld
Marketing Excellence Legacy Brand
🏆 Boots
🏆Cadbury
🏆Guinness
🏆John Lewis & Partners
🏆 Lego
🏆 M&S
🏆 McDonald's
🏆Nationwide
🏆Sensodyne
🏆Starbucks
🏆Tesco
🏆The Coca-Cola COmpany
THE MARKETING LEADERSHIP & TEAMS CATEGORIES
2025 Shortlist
Best Brand Marketing Team
🏆easyJet
🏆EY Global (EYGS LLP)
🏆Monzo Bank
🏆Paddy Power
🏆The Gleneagles Hotel
Best Agency Team
The winner of this category will be announced on the evening of the awards, there will not be a pre-released shortlist.
Outstanding Achievement in Marketing
The winner of this award will be announced on the evening of the ceremony.
Future Marketing Leader 2025
This award will now be presented at our Annual Dinner on 25th November.
The shortlist will be announced and further details will be shared in due course. If you have already submitted an entry please don't worry your entry will automatically be transferred there is no action needed at this time.
Inspirational Marketing Leader 2025
This award will now be presented at our Annual Dinner on 25th November.
The shortlist will be announced and further details will be shared in due course. If you have already submitted an entry please don't worry your entry will automatically be transferred there is no action needed at this time.
The Excellence Spotlight Categories
2025 Shortlist
The Campaign of the Year 2024
🏆Beyond Techspectation - Currys plc with AMV BBDO
🏆Dorival’s Princesses on Periods: modernising iconic princesses to smash old school taboos - Dorival, Bayer with MullenLowe and BIG Studios
🏆Every Sauce - Heinz with Widedn+Kennedy London
🏆Don't Drink and Drive - Malibu, Pernod Ricard with Widedn+Kennedy London
🏆Europe’s Favourites at Euros 2024 - Paddy Power
🏆Finding Our Flamingos: How harnessing culture restored The Very Group's sparkle with The Gate London
Most Inspirational Story
🏆Beyond Techspectation - Currys plc with AMV BBDO
🏆Dorival’s Princesses on Periods: modernising iconic princesses to smash old school taboos - Dorival, Bayer with MullenLowe and BIG Studios
🏆Pioneering Responsible Marketing for People, Planet and Profit - giffgaff with MG OMD
🏆From Products to Passions: How Knorr became a cultural wingman to the next generation of cooks - Knorr with MullenLowe Global
🏆Finding Our Flamingos: How harnessing culture restored The Very Group's sparkle with The Gate London
Finance Directors Prize
🏆More beauty than a billboard can handle: the Boots OOH story - Boots with VML UK and The Pharm
🏆Beyond Techspectations - Currys with AMV BBDO
🏆The Power of Invaluable Advice - St James’s Place with Ogilvy UK
🏆From Quantity to Quality: Unisys’s AI-Driven Lead Generation Revolution - Unisys
🏆Our CRM Transformation - Waitrose & Partners
Iconic Marketing Strategy
🏆Amazon
🏆Apple
🏆Comparethemarket.com
🏆Dove
🏆easyJet
🏆Guinness
🏆Johnnie Walker
🏆KitKat
🏆Mini
🏆Nike
🏆PaddyPower
🏆Specsavers
Grand Prix 2025
This shortlist is announced at the ceremony, and will feature all the winners from our other categories.
