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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Building a brand to be discovered: We talk to the Karma Cola co-founder

eatbigfish interview with Karma Cola

What goes around comes around. Possibly not a phrase that’s often heard in the board rooms of the giant cola companies...

Things to consider before rebranding your business  

Rebranding your Business  

Recently Instagram has given itself a rebrand. After 5 years the brand has introduced a new icon as well as redesigning the app itself.

Rebranding has...

What commits customers to brands? (clue: it isn’t love).

What commits customers to brands?

Marketing’s core role is to provide experiences that commit customers to a brand. Can science shed any light on brand relationships and loyalty?