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Watch out for David!

By Richard Kirstein

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I recently started reading “David & Goliath” by Malcolm Gladwell.

Brands as units of social currency

Brands as units of social currency

So sings Maren Morris on her track “80s Mercedes” which reminded yet again of the power of brands as a form of social currency.

Marketing in times of uncertainty: Brexit & Brands

Brexit & Brands

I think it’s fair to say that the Brexit vote took all of us by surprise: Agency and client.

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