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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

The Behavioural Economics Guide 2016

Behavioural Economics Guide

Last month we saw the launch of the 2016 BE Guide, following the very successful 2015 Guide

CMO Fireside Chat: Marketing and the Start-Up World

CMO Fireside Chat

Elizabeth, or ‘Lizzie’, has held various leadership positions at Lazada in Southeast Asia, including CEO of Lazada Indonesia and MD of Lazada Malaysia.

Prior...

3 types of challenger brand strategy

If you're reading this you probably own or work on a brand.