Cannes 2025 Spotlight
Join The Marketing Society at a series of events at Cannes
Join The Marketing Society at a series of events at Cannes
5 ways to make owned media memorable
Owned media today often seems to mean digital media - a brand's website, blog or social media account. ]
What has often been over-looked in recent years is a...
Timberland taps into a truth
I came across an interesting article in The Washington Post about how Timberland has mined customer data to help "reboot" the brand, here. The relaunch was...
Brand of the Year 2016
The countdown begins. Which brand will be named The Marketing Society's Brand of the Year 2016?