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5 charming ways to make your owned media memorable

5 ways to make owned media memorable

Owned media today often seems to mean digital media - a brand's website, blog or social media account. ]

What has often been over-looked in recent years is a...

Timberland taps into a cultural truth to reboot its brand

Timberland taps into a truth

I came across an interesting article in The Washington Post about how Timberland has mined customer data to help "reboot" the brand, here. The relaunch was...

Brand of the Year 2016: Time to nominate

Brand of the Year 2016

The countdown begins. Which brand will be named The Marketing Society's Brand of the Year 2016?

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