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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Building likeable brands in unlikeable categories

Unlikeable categories

Scott Kabat is an entrepreneur with a track record of building consumer-friendly brands that compete in historically unfriendly categories.

Most recently...

Clark Gable’s vest: leaving a little space for luck

Clark Gable’s vest

‘Do you love my daughter?’
‘Any guy that'd fall in love with your daughter ought to have his head examined.’
‘Now that's an evasion. I asked you a simple...

Brave your unconscious bias for a truly inclusive workplace

Brave your unconscious bias

We know that embracing diversity in society matters, and it’s increasingly clear that it is necessary for business too. It’s vital that a company’s employees...