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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Navigating borders: nuance, clarity and universal languages

Navigating borders

History teaches us that language has never been a static entity.

Are consumer insights really dead?

Consumer insights

‘Consumer Insights are Dead’, according to a provocatively titled article on Linked In by Jim White.

In fact, Jim is not really suggesting consumer insight is...

Fuelling the online experience with imagery

Content and imagery

Experiential marketing is on the rise with many marketers shifting towards experience-led activity to engage consumers beyond traditional methods.

According to...