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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

The creative diplomat: should we always tell it like it is?

The creative diplomat

‘A diplomat who says ‘yes’ means ‘maybe,’ a diplomat who says ‘maybe’ means ‘no,' and a diplomat who says ‘no’ is no diplomat.’

How BE helps us to live healthier lifestyles

The ‘Intention-Action’ gap

By The Behavioural Architects

We generally have good intentions to do some or all of the things that we know are good for us - but frequently procrastinate

Celebrating the oddballs

Celebrating oddballs

I was running a workshop for a major international hotel chain a few years ago. They were faced with the challenge of persuading female business travellers to...