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Are marketers hedgehogs or foxes?

Hedgehogs or foxes?

Reflecting on the 20th anniversary of Market Leader, Judie Lannon, founding editor, wonders what makes a marketer.

10 things we learned this winter

10 things: winter

dog
  1. Available flavours of KitKat in Japan include baked potato, soybean, apricot seed and red bean paste sandwich.
  2. In 2011, Toyota announced that the official...

Four things about creative productivity

Four things: productivity

Productivity within the ‘vaguely creative industries’ (which is how I think of marketing) is a subject soaked in unresearched hypothesises. Here are four more:

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