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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Not crazy but creative minds

Crazy or creative?

Somewhat counter-intuitively, mental illness has often been associated with improvement in one discipline critical to the world of business – creativity.

Creativity in the pressure cooker

Creativity under pressure

Ever since escaping the day to day pressures of corporate life, my mind has felt liberated and free to wander and ponder. As a result, I believe that my ability...

The Big Growth Secret (that almost all of us miss)

The Big Growth Secret

The secret moments that determine consumer purchasing decisions and drive brand choice – and why so many companies miss them