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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

One Less Chair: Why Marketing’s Best Leaders Keep Starting Again

Resilience - the hidden side of ambition

By Lisa Gilbert

chairs with one missing
Why today’s marketing leaders need to stop bouncing back and start bouncing forward by Lisa Gilbert, Vice President Global Marketing at Kyndryl and Board Member of The Marketing Society New York

Published on: 15 October 2026

Thinking multiplies effectiveness

By Greg Newman

Golden Hour Chess Strategy
This article from Craft Media's Greg Newman, explores why ultra-processed planning is holding brands back and suggests ways in which we can do more nourishing work by putting thinking at the heart of effective communications.

Published on: 15 October 2026

Marketing hasn’t changed, but marketers must

AI lifts the bottom. Craft is how you stand out

By Lex Bradshaw-Zanger

Marketer standing in front of creative strategy wall
AI won’t replace marketers, but it will expose the ones without real craft. Lex Bradshaw-Zanger on what has to change.

Published on: 15 October 2026

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Case studies

The Marketing Society Scotland Star Awards 2026: Leisure & Lifestyle

Gold Winners

Calmac Ferries
On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Leisure & Lifestyle winners: Every Journey Starts a Story by Stand, CalMac

Published on: 2 July 2026

The Marketing Society Scotland Star Awards 2026: AI, Automation & Emerging Tech

Gold Winners

Tackling Pensions Apathy: AI Meets Vanity
On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. AI, Automation & Emerging Tech winners: Tackling Pensions Apathy: AI Meets Vanity by Union Group, Lloyds Banking Group

Published on: 2 July 2026

The Marketing Society Scotland Star Awards 2026: Drink

Gold Winners

Once Upon A time
On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Drink Winners: Once Upon a Time In Scotland by Sunshine The Social Agency, Glenmorangie

Published on: 2 July 2026

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Podcasts

The Whole Marketer Ep144 - Growth Mindset with guest Charlotte Langley

Episode #144. The personal understanding topic explored in this episode is Growth Mindset - a belief system that people adopt where they believe that their...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep143-growth-mindset-with-guest-charlotte-langley 40.22169305 2025-03-04T07:00:00.000Z
The Whole Marketer

Protect the Planet One Square at a Time - Driving nature based impact with transparency and fairness …with Rob Cobbold, Founder and CEO, Native

“It’s fair and square - every square essentially helps you hit three ESG metrics with a single product.”

In this episode of the Can Marketing Save the Planet...

https://podcasts.marketingsociety.com/episode/protect-the-planet-one-square-at-a-time-driving-nature-based-impact-with-transparency-and-fairness-with-rob-cobbold-founder-and-ceo-native 45.9872653 2025-02-20T12:20:00.000Z
Podcast

The Whole Marketer Ep143 - Building Brands with Soul with guest Siew Ting Foo

Episode #143. Today’s topic is a technical and leadership skill exploring building and leading brands with soul, which doesn’t just arise from the company...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep143-building-brands-with-soul-with-guest-siew-ting-foo 28.779625 2025-02-18T07:00:00.000Z
The Whole Marketer
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Videos

Navigate: Now & Next 2026 England | Afternoon Sessions

Navigate: Now & Next
The afternoon sessions at Navigate: Now and Next 2026 explored leadership, transformation and the changing role of marketing in a world shaped by AI, uncertainty and shifting consumer expectations.

Navigate: Now & Next 2026 England | Afternoon Sessions

Navigate: Now & Next 2026 England | Mid-morning Sessions

Navigate: Now & Next
The mid-morning sessions at Navigate: Now and Next 2026 explored how brands are adapting to changing consumer behaviour, evolving media ecosystems and the growing influence of AI.

Navigate: Now & Next 2026 England | Mid-morning Sessions

Navigate: Now & Next 2026 England | Morning Sessions

Navigate: Now & Next
The morning sessions at Navigate: Now and Next 2026 explored some of the biggest shifts reshaping marketing today, from AI driven consumer behaviour and digital twin technology to experimentation culture and untapped commercial growth opportunities.

Navigate: Now & Next 2026 England | Morning Sessions

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