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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Understanding APAC's Gen Alpha

Written by Canvas8

Gen Alpha isn't just "skibidi" slang and screens. With nearly half of Gen Alpha in APAC, these savvy digital natives are already influencing household spending and developing dreams for the future. To win them over, brands must bridge the gap between virtual play and real-world aspirations.

As AI scales, human judgment becomes the advantage

By Allison Beattie

When AI can generate content at scale, human experience, judgment and authenticity are our most powerful and irreplaceable competitive advantage, Allison Beattie explains why.

The Art Of (a good mental health) Conversation

By Mark Simmonds

Discussing mental health is not always easy, but it’s better to have a clumsy chat than not have one at all. Mark Simmonds suggests pointers to help kick off that important conversation.

Case studies

The Marketing Society Global Awards 2025: Best Brand Marketing Team (Highly Commended)

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Best Brand Marketing Team Highly Commended was A Team of Mischief Makers from Paddy Power

The Marketing Society Global Awards 2025: Brand Best Content and Experience Creation (Highly Commended)

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Best Content and Experience Creation Highly Commended was Gravy Race

The Marketing Society Global Awards 2025: Brand Transformation (Highly Commended)

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Brand Transformation Highly Commended was Finding our Inner Banker. Transforming a 141-year-old institution

Podcasts

In My Humble Opinion... There’s nothing more valuable than an idea that moves the world

Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to...

In my humble opinion podcast The Marketing Society Publicis Groupe UK

https://podcasts.marketingsociety.com/episode/in-my-humble-opinion-theres-nothing-more-valuable-than-an-idea-that-moves-the-world 44.8217687 2025-03-10T10:45:00.000Z

The Marketing Playbook for a Circular Economy - Ready to be part of the Shift? …with Andrés Oliva and Neda Hashemi, Ellen MacArthur Foundation

Round and round and round it goes, where it stops nobody knows… and that’s a really good thing if it means it doesn’t end up in the unmanageable waste landscape...

https://podcasts.marketingsociety.com/episode/the-marketing-playbook-for-a-circular-economy-ready-to-be-part-of-the-shift-with-andres-oliva-and-neda-hashemi-ellen-macarthur-foundation 32.5372517 2025-03-06T09:05:00.000Z

The Whole Marketer Ep144 - Growth Mindset with guest Charlotte Langley

Episode #144. The personal understanding topic explored in this episode is Growth Mindset - a belief system that people adopt where they believe that their...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep143-growth-mindset-with-guest-charlotte-langley 40.22169305 2025-03-04T07:00:00.000Z

Videos

Your Next Chapter | LinkedIn in Transition with Laura Fox

What if your LinkedIn profile was quietly closing doors without you knowing it?

Your Next Chapter | LinkedIn in Transition with Laura Fox

In this Leading Voices session, Tricia Weener, Global Chief Marketing and Business Development Officer at Linklaters, shares lessons from her leadership jour

Leading Voices with Tricia Weener

Your Next Chapter | Impact Demands Altitude with Scott Morrison

What if the time between roles wasn't a gap — but your greatest opportunity?