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Latest Think Pieces

Casting the Social Blockbuster: How to Scale Influencer Communities Around any Brand or Product

By Richard Summers

phones raised at concert
Influencer marketing's old playbook is losing its grip on audiences. Fanbox’s Richard Summers reveals a framework to help brands build real community engagement through micro-creators.

Member Interview with Katie Mousley

By Katie Mousley

Katie Mousley
Member interview with Katie Mousley Head of Marketing at MBA Group.

Member Interview with Khaleel Johnson

Khaleel Johnson
Member Interview with Khaleel Johnson Marketing Manager RÌGH PROPERTIES Member Interview Khaleel Johnson Marketing Manager RÌGH PROPERTIES.

Case studies

The Marketing Society Scotland Star Awards 2026: Leisure & Lifestyle

Gold Winners

Calmac Ferries
On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Leisure & Lifestyle winners: Every Journey Starts a Story by Stand, CalMac

The Marketing Society Scotland Star Awards 2026: AI, Automation & Emerging Tech

Gold Winners

Tackling Pensions Apathy: AI Meets Vanity
On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. AI, Automation & Emerging Tech winners: Tackling Pensions Apathy: AI Meets Vanity by Union Group, Lloyds Banking Group

The Marketing Society Scotland Star Awards 2026: Drink

Gold Winners

Once Upon A time
On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Drink Winners: Once Upon a Time In Scotland by Sunshine The Social Agency, Glenmorangie

Podcasts

Protect the Planet One Square at a Time - Driving nature based impact with transparency and fairness …with Rob Cobbold, Founder and CEO, Native

“It’s fair and square - every square essentially helps you hit three ESG metrics with a single product.”

In this episode of the Can Marketing Save the Planet...

https://podcasts.marketingsociety.com/episode/protect-the-planet-one-square-at-a-time-driving-nature-based-impact-with-transparency-and-fairness-with-rob-cobbold-founder-and-ceo-native 45.9872653 2025-02-20T12:20:00.000Z
Podcast

The Whole Marketer Ep143 - Building Brands with Soul with guest Siew Ting Foo

Episode #143. Today’s topic is a technical and leadership skill exploring building and leading brands with soul, which doesn’t just arise from the company...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep143-building-brands-with-soul-with-guest-siew-ting-foo 28.779625 2025-02-18T07:00:00.000Z
The Whole Marketer

Videos

The mid-morning sessions at Navigate: Now and Next 2026 explored how brands are adapting to changing consumer behaviour, evolving media ecosystems and the growing influence of AI.

Navigate: Now & Next 2026 England | Mid-morning Sessions

The morning sessions at Navigate: Now and Next 2026 explored some of the biggest shifts reshaping marketing today, from AI driven consumer behaviour and digital twin technology to experimentation culture and untapped commercial growth opportunities.

Navigate: Now & Next 2026 England | Morning Sessions

In this Leading Voices session, Chris Baréz-Brown, keynote speaker, author and founder of Upping Your Elvis, shares how leaders and teams can unlock better p

Leading Voices with Chris Baréz-Brown