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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Global Market Sentiment Pulse: Contextual Brands in the Age of Instability

From DEPT® and The Marketing Society

DEPT®'s Global Market Sentiment Pulse, produced in partnership with The Marketing Society, draws on a survey of 3,000 consumers and the perspectives of senior marketing leaders from Barclays, British Airways, Diageo, Tesco and more to reveal what people actually want from brands in an age of instability.

Don't Be Dull, and other things Maz Farrelly said to a room of Marketers

A review of Beyond the Title: An Experience with Maz Farrelly

By Divika Jethmal

This session explored what it takes to earn attention, build trust and leave a lasting impression. The strongest communicators know exactly what they want people to feel and do, then make every detail work towards that outcome. The message was clear: credibility must be earned, ideas must be interesting and being different matters more than simply being better. Because safe may be comfortable, but it is rarely memorable.

Marketing Is Driven by Physics

By Lex Bradshaw-Zanger

Lex Bradshaw-Zanger on why the principles of physics offer a surprisingly useful framework for understanding how brands grow, customers choose and marketing works.

Case studies

The Marketing Society Scotland Star Awards 2026: Advertising

Gold Winners

On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Advertising winners: Full Cream Ahead with Mackie's by Lane, Mackie's of Scotland

The Marketing Society Scotland Star Awards 2026: Small Budget, Big Impact

Gold Winners

On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Small Budget, Big Impact winners: Know The Warning Signs by Lane, Myeloma UK

The Marketing Society Scotland Star Awards 2026: Integrated Marketing

Gold Winners

On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Integrated Marketing winners "Bish Bash Bentos" by Guy & Co, Fray Bentos

Podcasts

Protect the Planet One Square at a Time - Driving nature based impact with transparency and fairness …with Rob Cobbold, Founder and CEO, Native

“It’s fair and square - every square essentially helps you hit three ESG metrics with a single product.”

In this episode of the Can Marketing Save the Planet...

https://podcasts.marketingsociety.com/episode/protect-the-planet-one-square-at-a-time-driving-nature-based-impact-with-transparency-and-fairness-with-rob-cobbold-founder-and-ceo-native 45.9872653 2025-02-20T12:20:00.000Z

The Whole Marketer Ep143 - Building Brands with Soul with guest Siew Ting Foo

Episode #143. Today’s topic is a technical and leadership skill exploring building and leading brands with soul, which doesn’t just arise from the company...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep143-building-brands-with-soul-with-guest-siew-ting-foo 28.779625 2025-02-18T07:00:00.000Z

Unofficial Partner - The Buy Side: Why the financial sector spends so much on sport

The Buy Side is our regular series talking with brand side marketers about sport and sponsorship.

Our guest is Richard Deane, who's career includes running...

https://podcasts.marketingsociety.com/episode/unofficial-partner-the-buy-side-why-the-financial-sector-spends-so-much-on-sport 58.690790283333335 2025-02-12T11:54:00.000Z

Videos

In this Leading Voices session, Chris Baréz-Brown, keynote speaker, author and founder of Upping Your Elvis, shares how leaders and teams can unlock better p

Leading Voices with Chris Baréz-Brown

Your Next Chapter | Smash Your First 90 Days with Mark Evans

Your Next Chapter | Navigate the Market with Kathleen Saxton