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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Marketing Repositioned - Why Marketing Matters

Now Indispensable to Business Growth

By Katherine Theobald

The world has changed - customers expect more, technology is accelerating, and marketing must evolve to keep pace. That means stepping into a new role and supporting this with a new operating model. Katherine Theobald from Accenture Song writes why marketing still matters.

When AI meets culture: Are Gen AI models truly multicultural?

By Candice Tobbo

AI has made significant strides in being multilingual, but can it ever be truly multicultural?

Why Marketing Matters

Voices from Our Community

By Rachel Letham

We asked our Members a simple question: Why does marketing matter to you? And unsurprisingly, their answers were anything but. What emerged was a rich tapestry of insights that reveals modern marketing is a dynamic force that shapes how we connect, communicate and create change in our world.

Case studies

Behind the Scenes: Creative Strategy

What the judges thought

By Rachel Letham

Find out more about the winning entry from Leo Burnett and McDonald's in the Creative Strategy category from The Marketing Society Global Awards 2024

Behind the Scenes: Brand Communication (Medium)

What the judges thought...

By Rachel Letham

Find out more about the winning entry from Ogilvy and Dove in the Brand Communication (Medium) and Brand Purpose categories from The Marketing Society Global Awards 2024

Behind the Scenes: Grand Prix 2024

What the judges thought...

By Rachel Letham

Find out more about the Grand Prix winner from The Marketing Society Global Awards 2024

Podcasts

Protect the Planet One Square at a Time - Driving nature based impact with transparency and fairness …with Rob Cobbold, Founder and CEO, Native

“It’s fair and square - every square essentially helps you hit three ESG metrics with a single product.”

In this episode of the Can Marketing Save the Planet...

https://podcasts.marketingsociety.com/episode/protect-the-planet-one-square-at-a-time-driving-nature-based-impact-with-transparency-and-fairness-with-rob-cobbold-founder-and-ceo-native 45.9872653 2025-02-20T12:20:00.000Z

The Whole Marketer Ep143 - Building Brands with Soul with guest Siew Ting Foo

Episode #143. Today’s topic is a technical and leadership skill exploring building and leading brands with soul, which doesn’t just arise from the company...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep143-building-brands-with-soul-with-guest-siew-ting-foo 28.779625 2025-02-18T07:00:00.000Z

In My Humble Opinion...Retail is changing, powered by data and tuned by media

Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing...

In my humble opinion podcast The Marketing Society Publicis Groupe UK

https://podcasts.marketingsociety.com/episode/imho-3-wip 23.512816333333333 2025-02-14T08:55:00.000Z

Videos

Our 2024 conference will explore the themes of impact through the stories and experiences of our speakers who will offer up new perspectives, creative ideas

The 2024 Global Conference: Changemakers Impact

Mr Bates V The Post Office. The transformational power of a story of injustice. Well told.

Mr Bates V The Post Office. The transformational power of a story of injustice. Well told.

How to metamorphosise your market. The sparkling story of Chapel Down.