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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

What CFOs Actually Want from Marketing Leaders

By Alicia Coghlan

Modern office with creative contrast
A practical, first-hand guide to why marketing and finance misunderstand each other and how marketing leaders can reframe their language, thinking and approach to build genuine credibility with CFOs.

Published on: 26 March 2026

We Built the Most Human Brand in Brooklyn With AI Doing the Unglamorous Heavy Lifting

By Ebaid Albast

Ramblin Chicken posters
In this article Ramblin' Chick's Ebaid Albast argues that AI shouldn’t be used to generate content, it should be used to pressure-test thinking, so humans can build sharper, more distinctive brands instead of faster, more forgettable ones.

Published on: 26 March 2026

Interview with Jamie McCall

CMO, Barbour

jamieweb

You spent 20 years at Nike. What’s the single biggest lesson you learned about keeping a global brand innovative — and how has that shaped your approach at...

Published on: 25 March 2026

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Case studies

The Marketing Society Global Awards 2025: Best Brand Marketing Team (Highly Commended)

A Team of Mischief Makers Paddy Power
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Best Brand Marketing Team Highly Commended was A Team of Mischief Makers from Paddy Power

Published on: 7 August 2025

The Marketing Society Global Awards 2025: Brand Best Content and Experience Creation (Highly Commended)

Sheba Cat advert
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Best Content and Experience Creation Highly Commended was Gravy Race

Published on: 7 August 2025

The Marketing Society Global Awards 2025: Brand Transformation (Highly Commended)

Nationwide London Underground Advert
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Brand Transformation Highly Commended was Finding our Inner Banker. Transforming a 141-year-old institution

Published on: 7 August 2025

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Podcasts

The Whole Marketer Ep144 - Growth Mindset with guest Charlotte Langley

Episode #144. The personal understanding topic explored in this episode is Growth Mindset - a belief system that people adopt where they believe that their...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep143-growth-mindset-with-guest-charlotte-langley 40.22169305 2025-03-04T07:00:00.000Z
The Whole Marketer

Protect the Planet One Square at a Time - Driving nature based impact with transparency and fairness …with Rob Cobbold, Founder and CEO, Native

“It’s fair and square - every square essentially helps you hit three ESG metrics with a single product.”

In this episode of the Can Marketing Save the Planet...

https://podcasts.marketingsociety.com/episode/protect-the-planet-one-square-at-a-time-driving-nature-based-impact-with-transparency-and-fairness-with-rob-cobbold-founder-and-ceo-native 45.9872653 2025-02-20T12:20:00.000Z
Podcast

The Whole Marketer Ep143 - Building Brands with Soul with guest Siew Ting Foo

Episode #143. Today’s topic is a technical and leadership skill exploring building and leading brands with soul, which doesn’t just arise from the company...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep143-building-brands-with-soul-with-guest-siew-ting-foo 28.779625 2025-02-18T07:00:00.000Z
The Whole Marketer
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Videos

The Marketing Society UAE 10th Anniversary

The Marketing Society UAE 10th Anniversary

For 10 years, The Marketing Society UAE has united and uplifted marketing leaders across the region.

The Marketing Society UAE 10th Anniversary

Global Conversation: Marketing's Reputation Problem & What We Do Next

Pawn with a queen shadow

This session from our Global Conversations series brought together Members from across the world for shared learning and discussion on one of the industry’s

Global Conversation: Marketing's Reputation Problem & What We Do Next

The Digital Day Singapore 2025 Highlight

The Digital Day Singapore 2025

Watch the highlights of the second edition of The Digital Day Singapore in partnership with IAS and PubMatic - your gateway to cutting-edge digital insights,

The Digital Day Singapore 2025 Highlight

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