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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

The Insight Function's Moment: How AI Is Unlocking What Great Insight Can Really Do

By Matt Addison

Agentic AI makes it possible for insight functions to surface existing knowledge, work across fragmented data and drive action directly freeing up human expertise for where it matters says Accenture Song's Matt Addison.

The Cannes Review 2026 - The Pre-review

By Julian Boulding

Julian Boulding's interim Cannes Review asks whether our industry's rush for scale has cost us what matters most. His verdict from the Croisette: Relationship Capital is the new competitive advantage.

The Insight - Coming out of Cannes 2026

A Learning Lab with LIONS

By Rachel Letham

Highlights and insights from Cannes Lions Wrapped Up with Paul Kemp-Robertson, David Tiltman and Chloe Markowicz of LIONS. The discussions centred on the pulling apart of what is uniquely human and what is uniquely machine, creators as long-term brand builders, and the growing consumer appetite for friction.

Case studies

The Marketing Society Scotland Star Awards 2026: Advertising

Gold Winners

On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Advertising winners: Full Cream Ahead with Mackie's by Lane, Mackie's of Scotland

The Marketing Society Scotland Star Awards 2026: Small Budget, Big Impact

Gold Winners

On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Small Budget, Big Impact winners: Know The Warning Signs by Lane, Myeloma UK

The Marketing Society Scotland Star Awards 2026: Integrated Marketing

Gold Winners

On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Integrated Marketing winners "Bish Bash Bentos" by Guy & Co, Fray Bentos

Podcasts

Protect the Planet One Square at a Time - Driving nature based impact with transparency and fairness …with Rob Cobbold, Founder and CEO, Native

“It’s fair and square - every square essentially helps you hit three ESG metrics with a single product.”

In this episode of the Can Marketing Save the Planet...

https://podcasts.marketingsociety.com/episode/protect-the-planet-one-square-at-a-time-driving-nature-based-impact-with-transparency-and-fairness-with-rob-cobbold-founder-and-ceo-native 45.9872653 2025-02-20T12:20:00.000Z

The Whole Marketer Ep143 - Building Brands with Soul with guest Siew Ting Foo

Episode #143. Today’s topic is a technical and leadership skill exploring building and leading brands with soul, which doesn’t just arise from the company...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep143-building-brands-with-soul-with-guest-siew-ting-foo 28.779625 2025-02-18T07:00:00.000Z

Unofficial Partner - The Buy Side: Why the financial sector spends so much on sport

The Buy Side is our regular series talking with brand side marketers about sport and sponsorship.

Our guest is Richard Deane, who's career includes running...

https://podcasts.marketingsociety.com/episode/unofficial-partner-the-buy-side-why-the-financial-sector-spends-so-much-on-sport 58.690790283333335 2025-02-12T11:54:00.000Z

Videos

In this Leading Voices session, Chris Baréz-Brown, keynote speaker, author and founder of Upping Your Elvis, shares how leaders and teams can unlock better p

Leading Voices with Chris Baréz-Brown

Your Next Chapter | Smash Your First 90 Days with Mark Evans

Your Next Chapter | Navigate the Market with Kathleen Saxton