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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Member Interview with Shyam Sunder

Member Interview with Shyam Sunder, Founder and CEO, the1collective

Member Interview with Allison Beattie

Member Interview with Allison Beattie, Brand Director, AXA XL Insurance Company UK Limited

Member Interview with Lana Bdeir

Member Interview with Lana Bdeir, Chief Growth Officer, M+C Saatchi

Case studies

The Marketing Society Global Awards 2025: Customer Engagement and Loyalty (Highly Commended)

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Customer Engagement and Loyalty Highly Commended was Our loyalty programme relaunch

The Marketing Society Global Awards 2025: Creative Strategy (Highly Commended)

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Creative Strategy Highly Commended was From Products to Passions: How Knorr became a cultural wingman to the next generation of cooks

The Marketing Society Global Awards 2025: Business to Business Large (Highly Commended)

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Business to Business Large Highly Commended was The Most Disastrous Campaign Ever

Podcasts

The Whole Marketer Ep146 - DEI with guest Ali Hanan

Episode #146. Today’s episode discusses the necessity of DEI and how as marketers we have a responsibility to reflect and shape the world around us –...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep146-dei-with-guest-ali-hanan 40.79072708333333 2025-04-01T06:00:00.000Z

Navigating Greenwashing and Green Claims - 4-Part Mini Series, Part 1 - Cecilia Parker Aranha, Director, Competition and Markets Authority

In our 100th episode of Can Marketing Save the Planet we kick off our ‘4 part mini-series on greenwashing and navigating green claims’ with Cecilia Parker...

https://podcasts.marketingsociety.com/episode/navigating-greenwashing-and-green-claims-4-part-mini-series-part-1-cecilia-parker-aranha-director-competition-and-markets-authority 39.630802716666665 2025-03-24T11:14:00.000Z

The Whole Marketer Ep145 - Marketing Culture with guest Abi Willstead

Episode #145. Marketing Culture is the holistic topic discussed in this episode, the what, how and why your marketing function works day-to-day.

Defining...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep145-marketing-culture-with-guest-abi-willstead 37.512795133333334 2025-03-18T07:00:00.000Z

Videos

Your Next Chapter | From CMO to CEO with Martin Glenn

What does it actually take to make the leap from marketing leader to chief executive?

Your Next Chapter | From CMO to CEO with Martin Glenn

Your Next Chapter | Reconnecting With You with Abigail Dixon

Your Next Chapter | Your CV is a Story with David Kean

What if the hardest part of writing your CV has nothing to do with writing?