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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Inside the leap to the top marketing role

The CMO Pathway

By Robert Wills

A summary of The CMO Pathway: Inside the leap to the top marketing role - a recent event in New York, by Robert Wills, Chief Marketing Officer, VCCP who adds his own insights and take-aways.

The CMO Pathway: Inside the leap to the top marketing role

A detailed summary of the recent event in New York: The CMO Pathway: Inside the leap to the top marketing role, with key take aways, action points and insights.

The Machines Got an Upgrade. Did You?

Where the real bottleneck in marketing lies, and why the most urgent upgrade right now has nothing to do with your tech stack

By Julien Carsenti

Five sessions at Navigate: Now and Next 2026 Singapore delivered the same uncomfortable conclusion from five different angles: the bottleneck in marketing is no longer technology. It is us.

Case studies

The Marketing Society Global Awards 2026: Creative Strategy

On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. TCreative Strategy Highly Commended - DING DONG THE DREAD IS DEAD: How AJ Bell Made Investing Feel Good by AJ Bell

The Marketing Society Global Awards 2026: The Campaign of the Year 2025

On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. The Campaign of the Year 2025 Highly Commended - The EVEN BIGGER 180 hits the bullseye at the World Darts Championship by Paddy Power

The Marketing Society Global Awards 2026: Brand Experience Creation

On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Brand Experience Creation Highly Commended - Operation Blue Heat by Takis (Grupo Bimbo) & Quantum

Podcasts

The Whole Marketer Ep146 - DEI with guest Ali Hanan

Episode #146. Today’s episode discusses the necessity of DEI and how as marketers we have a responsibility to reflect and shape the world around us –...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep146-dei-with-guest-ali-hanan 40.79072708333333 2025-04-01T06:00:00.000Z

Navigating Greenwashing and Green Claims - 4-Part Mini Series, Part 1 - Cecilia Parker Aranha, Director, Competition and Markets Authority

In our 100th episode of Can Marketing Save the Planet we kick off our ‘4 part mini-series on greenwashing and navigating green claims’ with Cecilia Parker...

https://podcasts.marketingsociety.com/episode/navigating-greenwashing-and-green-claims-4-part-mini-series-part-1-cecilia-parker-aranha-director-competition-and-markets-authority 39.630802716666665 2025-03-24T11:14:00.000Z

The Whole Marketer Ep145 - Marketing Culture with guest Abi Willstead

Episode #145. Marketing Culture is the holistic topic discussed in this episode, the what, how and why your marketing function works day-to-day.

Defining...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep145-marketing-culture-with-guest-abi-willstead 37.512795133333334 2025-03-18T07:00:00.000Z

Videos

Your Next Chapter | It's How You Show Up with Andreas Krasser

What does it really mean to lead, and how do you learn it the hard way?

Your Next Chapter | It's How You Show Up with Andreas Krasser

Your Next Chapter | Own Your Career Strategy with Gareth Helm

Your Next Chapter | Five Tips for Career Transitions with Dominic Grounsell