Content Hub

All

Featured

Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Member Interview with Edmond Lee

Member Interview with Edmond Lee, Marketing Director, APAC, Propelis

Localised Rebellion – How Brands Win in Asia

The brands winning Asia aren’t becoming more global, they’re becoming more locally intelligent.

Edmond Lee of Propelis makes the case for Localised Rebellion, staying unmistakably yourself while learning to behave locally, and shares five shifts changing the global brand playbook in Asia.

What Ambition Really Looks Like: 5 Lessons from the Changemakers Conference New York

By Priya Shenoy

From being fired to running the Sahara, five honest takes on what ambition looks like in practice from speakers at The Changemakers Conference New York 2026.

Case studies

The Marketing Society GCC Awards 2026: Creative Use of Media

On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. Creative Use of Media winner Miral: Disneyland Abu Dhabi by Miral & Weber Shandwick.

The Marketing Society GCC Awards 2026: Brand Evolution

$du & TBWA\RAAD | Brand 1.0$

On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. Brand Evolution winner Brand 1.0 by du & TBWA\RAAD.

The Marketing Society GCC Awards 2026: Brand Communication

On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. Brand Communication winner Bright Bites – The World's First Supermarket Built for Kids by Carrefour.

Podcasts

Navigating Greenwashing and Green Claims - 4-Part Mini Series, Part 1 - Cecilia Parker Aranha, Director, Competition and Markets Authority

In our 100th episode of Can Marketing Save the Planet we kick off our ‘4 part mini-series on greenwashing and navigating green claims’ with Cecilia Parker...

https://podcasts.marketingsociety.com/episode/navigating-greenwashing-and-green-claims-4-part-mini-series-part-1-cecilia-parker-aranha-director-competition-and-markets-authority 39.630802716666665 2025-03-24T11:14:00.000Z

The Whole Marketer Ep145 - Marketing Culture with guest Abi Willstead

Episode #145. Marketing Culture is the holistic topic discussed in this episode, the what, how and why your marketing function works day-to-day.

Defining...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep145-marketing-culture-with-guest-abi-willstead 37.512795133333334 2025-03-18T07:00:00.000Z

The Marketing Playbook for a Circular Economy - Ready to be part of the Shift? …with Andrés Oliva and Neda Hashemi, Ellen MacArthur Foundation

Round and round and round it goes, where it stops nobody knows… and that’s a really good thing if it means it doesn’t end up in the unmanageable waste landscape...

https://podcasts.marketingsociety.com/episode/the-marketing-playbook-for-a-circular-economy-ready-to-be-part-of-the-shift-with-andres-oliva-and-neda-hashemi-ellen-macarthur-foundation 32.5372517 2025-03-06T09:05:00.000Z

Videos

Your Next Chapter | Choosing the Right Board Role with James Fairclough

How do you know if a board or trustee role is actually right for you?

Your Next Chapter | Choosing the Right Board Role with James Fairclough

Your Next Chapter | Protecting Your Resilience with Abigail Dixon

Your Next Chapter | Defining Your Ideal Role with Abigail Dixon

Chasing a job title rarely gets you the role you actually want.