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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Shaping the Future with AI

insights from the Connection Circle

By Rachel Letham

Member of The Marketing Society in a Connection Circle at an event
In a recent Conversation Circle, three marketing leaders revealed that AI leadership is fundamentally a marketing skill set combining personal learning commitment, strategic deployment focused on competitive advantage and the courage to experiment fast while bringing teams along.

Published on: 27 January 2026

Dispatch from Davos: Davos Is Not a Brand or Narrative Exercise. It’s an Execution Test

By Noha Habib

Davos World Economic Forum

Every January, Davos becomes shorthand for visibility, access, and influence. From the outside, it looks like a carefully devised stage for innovative ideas...

Published on: 27 January 2026

If Gulf marketing is booming, why does your agency roster still look like 2005

By Nick Walsh

The UAE
The Gulf's marketing ambition is accelerating but commercial terms, pitch processes and buying frameworks filter out mid-sized independents. Migrate's Nick Walsh sets out what needs to change for a healthier agency ecosystem that gives clients real choice

Published on: 27 January 2026

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Case studies

The Marketing Society Global Awards 2025: Customer Engagement and Loyalty (Highly Commended)

Shell The Marketing Society Awards Entry
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Customer Engagement and Loyalty Highly Commended was Our loyalty programme relaunch

Published on: 7 August 2025

The Marketing Society Global Awards 2025: Creative Strategy (Highly Commended)

Knorr advert
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Creative Strategy Highly Commended was From Products to Passions: How Knorr became a cultural wingman to the next generation of cooks

Published on: 7 August 2025

The Marketing Society Global Awards 2025: Business to Business Large (Highly Commended)

Hiscox Advertising
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Business to Business Large Highly Commended was The Most Disastrous Campaign Ever

Published on: 7 August 2025

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Podcasts

The Whole Marketer Ep145 - Marketing Culture with guest Abi Willstead

Episode #145. Marketing Culture is the holistic topic discussed in this episode, the what, how and why your marketing function works day-to-day.  

Defining...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep145-marketing-culture-with-guest-abi-willstead 37.512795133333334 2025-03-18T07:00:00.000Z
The Whole Marketer

The Marketing Playbook for a Circular Economy - Ready to be part of the Shift? …with Andrés Oliva and Neda Hashemi, Ellen MacArthur Foundation

Round and round and round it goes, where it stops nobody knows… and that’s a really good thing if it means it doesn’t end up in the unmanageable waste landscape...

https://podcasts.marketingsociety.com/episode/the-marketing-playbook-for-a-circular-economy-ready-to-be-part-of-the-shift-with-andres-oliva-and-neda-hashemi-ellen-macarthur-foundation 32.5372517 2025-03-06T09:05:00.000Z
Podcast
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Videos

The Annual Lecture 2025

The Annual Lecture 2025 with Alex Mahon

The Marketing Society Annual Lecture 2025, featuring Alex Mahon, CEO of Channel 4 and a trailblazing leader in the media industry.

The Annual Lecture 2025

Global Conversation: How CMOs can build Brands with Soul

Global Conversation: How CMOs can build Brands with Soul
In this insightful virtual session, Siew Ting Foo, veteran marketer and author of "Building Brands with Soul," shares a powerful framework for creating human-centered brands that drive growth and foster authentic connections.

Global Conversation: How CMOs can build Brands with Soul

Dame Carolyn McCall DBE Appointed as President of The Marketing Society

Welcome Speech
Dame Carolyn McCall DBE Appointed as President of The Marketing Society
The global community of marketing leaders is thrilled to announce the appointment of Dame Carolyn McCall DBE as its new President

Dame Carolyn McCall DBE Appointed as President of The Marketing Society

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