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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

What Nobody Tells You About Building a Remarkable Career

By Ritchie Mehta

Career growth to new heights
Ritchie Mehta and co-author Mark Evans draw on five years of research with 200+ global leaders to argue that career success in the age of AI requires a purposeful, adaptable approach they call the "conscious climb."

Published on: 26 March 2026

What Formula 1 in Las Vegas Taught Me About Social, Entertainment and the Future of Brand Growth

By Richard Boon

F1 Business Summit Las Vegas
The brands winning in sport today are those treating entertainment as strategy, showing up daily through authentic content, culturally resonant partnerships and experiences fans actually want - valuable lessons and insights from the F1 Business Summit in Las Vegas 2025

Published on: 26 March 2026

Explaining the bebot makeup trend

Written by Canvas8

makeup trends
This article explores the viral TikTok "bebot makeup" trend is putting a spotlight on the Philippines' quietly booming beauty industry, which also signalling a broader shift in global beauty standards that brands should pay close attention to.

Published on: 26 March 2026

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Case studies

The Marketing Society Global Awards 2025: Customer Engagement and Loyalty (Highly Commended)

Shell The Marketing Society Awards Entry
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Customer Engagement and Loyalty Highly Commended was Our loyalty programme relaunch

Published on: 7 August 2025

The Marketing Society Global Awards 2025: Creative Strategy (Highly Commended)

Knorr advert
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Creative Strategy Highly Commended was From Products to Passions: How Knorr became a cultural wingman to the next generation of cooks

Published on: 7 August 2025

The Marketing Society Global Awards 2025: Business to Business Large (Highly Commended)

Hiscox Advertising
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Business to Business Large Highly Commended was The Most Disastrous Campaign Ever

Published on: 7 August 2025

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Podcasts

The Whole Marketer Ep145 - Marketing Culture with guest Abi Willstead

Episode #145. Marketing Culture is the holistic topic discussed in this episode, the what, how and why your marketing function works day-to-day.  

Defining...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep145-marketing-culture-with-guest-abi-willstead 37.512795133333334 2025-03-18T07:00:00.000Z
The Whole Marketer

The Marketing Playbook for a Circular Economy - Ready to be part of the Shift? …with Andrés Oliva and Neda Hashemi, Ellen MacArthur Foundation

Round and round and round it goes, where it stops nobody knows… and that’s a really good thing if it means it doesn’t end up in the unmanageable waste landscape...

https://podcasts.marketingsociety.com/episode/the-marketing-playbook-for-a-circular-economy-ready-to-be-part-of-the-shift-with-andres-oliva-and-neda-hashemi-ellen-macarthur-foundation 32.5372517 2025-03-06T09:05:00.000Z
Podcast
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Videos

Global Conversation: Marketing's Reputation Problem & What We Do Next

Pawn with a queen shadow

This session from our Global Conversations series brought together Members from across the world for shared learning and discussion on one of the industry’s

Global Conversation: Marketing's Reputation Problem & What We Do Next

The Digital Day Singapore 2025 Highlight

The Digital Day Singapore 2025

Watch the highlights of the second edition of The Digital Day Singapore in partnership with IAS and PubMatic - your gateway to cutting-edge digital insights,

The Digital Day Singapore 2025 Highlight

The Global Conversation - The Data-Driven CCO: Turning Insights into Impact

Data found a finger print

This Global Conversation explores how businesses can use customer data to predict behaviours, personalise experiences, and enhance satisfaction.

The Global Conversation - The Data-Driven CCO: Turning Insights into Impact

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