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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Rasha Rteil

Rasha Rteil
Member Interview with Rasha Rteil, Independent Marketing Growth Advisor

Published on: 25 August 2026

From AI Tools to Marketing Operating Systems

How brands can move from experimentation to real business impact

By Hadi Lotfi

Hadi looking at the audience while speaking
Hadi Lotfi explores how AI is moving marketing beyond experimentation and individual tools toward connected workflows, stronger operating models and smarter decision-making that delivers real business impact.

Published on: 12 August 2026

Brand systems weren’t built for today’s business operating models

By Rob Wilson

RPM Brand Work
Independent creative agency RPM and research specialist, Canvas 8, interviewed senior marketers from FMCG, hospitality, tech and entertainment sectors, to understand how effectively brand systems today are keeping pace with business operating models.

Published on: 11 August 2026

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Case studies

The Marketing Society Scotland Star Awards 2026: Digital First

Gold Winners

Once Upon a Time In Scotland
On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Digital First winners: Once Upon a Time In Scotland by Sunshine The Social Agency, Glenmorangie

Published on: 2 July 2026

The Marketing Society Scotland Star Awards 2026: Design, Creativity and Craft

Gold Winners

Know The Warning Signs
On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Design, Creativity and Craft winners: Know The Warning Signs by Lane, Myeloma UK

Published on: 2 July 2026

The Marketing Society Scotland Star Awards 2026: Brand Experience

Gold Winners

Edinburgh Zoo Giant Lanterns
On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Brand Experience winners: Edinburgh Zoo Giant Lanterns by Union Group, Royal Zoological Society of Scotland

Published on: 2 July 2026

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Podcasts

The Whole Marketer Ep145 - Marketing Culture with guest Abi Willstead

Episode #145. Marketing Culture is the holistic topic discussed in this episode, the what, how and why your marketing function works day-to-day.  

Defining...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep145-marketing-culture-with-guest-abi-willstead 37.512795133333334 2025-03-18T07:00:00.000Z
The Whole Marketer

The Marketing Playbook for a Circular Economy - Ready to be part of the Shift? …with Andrés Oliva and Neda Hashemi, Ellen MacArthur Foundation

Round and round and round it goes, where it stops nobody knows… and that’s a really good thing if it means it doesn’t end up in the unmanageable waste landscape...

https://podcasts.marketingsociety.com/episode/the-marketing-playbook-for-a-circular-economy-ready-to-be-part-of-the-shift-with-andres-oliva-and-neda-hashemi-ellen-macarthur-foundation 32.5372517 2025-03-06T09:05:00.000Z
Podcast

The Whole Marketer Ep144 - Growth Mindset with guest Charlotte Langley

Episode #144. The personal understanding topic explored in this episode is Growth Mindset - a belief system that people adopt where they believe that their...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep143-growth-mindset-with-guest-charlotte-langley 40.22169305 2025-03-04T07:00:00.000Z
The Whole Marketer
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Videos

Navigate: Now & Next 2026 England | Afternoon Sessions

Navigate: Now & Next
The afternoon sessions at Navigate: Now and Next 2026 explored leadership, transformation and the changing role of marketing in a world shaped by AI, uncertainty and shifting consumer expectations.

Navigate: Now & Next 2026 England | Afternoon Sessions

Navigate: Now & Next 2026 England | Mid-morning Sessions

Navigate: Now & Next
The mid-morning sessions at Navigate: Now and Next 2026 explored how brands are adapting to changing consumer behaviour, evolving media ecosystems and the growing influence of AI.

Navigate: Now & Next 2026 England | Mid-morning Sessions

Navigate: Now & Next 2026 England | Morning Sessions

Navigate: Now & Next
The morning sessions at Navigate: Now and Next 2026 explored some of the biggest shifts reshaping marketing today, from AI driven consumer behaviour and digital twin technology to experimentation culture and untapped commercial growth opportunities.

Navigate: Now & Next 2026 England | Morning Sessions

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