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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Din and tinsel

or advertising as showmanship

By Paul Feldwick

Din and Tinsel, or Advertising as Showmanship – an exclusive extract from the new audiobook of The Anatomy of Humbug, read by the author, Paul Feldwick.

Connected packaging in the next decade

By Rob Hollands

The next decade will be the most progressive in history when it comes to technology.

Is advertising art or science?

By Faris Yakob

No, it’s not. We were delighted to be invited to speak at the launch of Eat Your Greens, a compendium clarion call for evidence-based marketing that we contributed to, in Amsterdam.