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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Q&A with Ed Newton-Rex

Founder of Jukedeck, Director, AI Lab at TikTok

We caught up with Ed to find out a bit more about what he will be covering in his talk - Creativity and AI

Self-interest or national interest, advertising works

By Lindsey Clay, CEO Thinkbox

Advertising’s role as an economic hero needs to be recognised. During life-changing times like these, as the behavioural economist Richard Shotton has observed...

Modern marketers can learn a lot from the Scottish Enlightenment

By Rod Gillies

Great 18th century thinkers such as Mary Somerville, David Hume and Adam Smith didn’t have marketing in mind but their ideas can still offer inspiration, writes Rod Gillies