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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Money’s too tight to mention | Part Three

Adapting marketing strategies to reassure customers craving certainty and stability

By The Behavioural Architects

Source Pexels Credit Karolina Grabowska
Part three in our series: How marketers can adapt strategies to reassure customers craving certainty and more stability

Published on: 16 May 2023

Money’s too tight to mention | Part Two

People are struggling to navigate their costs and spending | what this means for marketers

By The Behavioural Architects

Source Pexels Credit Photo by cottonbro studio
Part two in our series: People are struggling to navigate their costs and spending, what does this mean for marketers?

Published on: 16 May 2023

Money’s too tight to mention

Part One: adjusting to the new reality with complex behavioural strategies

By The Behavioural Architects

Source: Unsplash Credit Michelle Henderson
In this three-part series, we look at how behavioural science can help build understanding, empathy and connection to the struggling consumer in 2023

Published on: 16 May 2023

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