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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

A playbook for creating collective rituals

By Richard Bordenave

Rituals are co-created from the bottom up: brands can only create the conditions, trigger the situation, and encourage the movement.

Can brands create social change at lightspeed?

A case for collective rituals

By Richard Bordenave

Beyond product re-engineering, brands require consumers to take action to accelerate the change.

Kindness, empathy... and a long, hard look at ourselves

By Jon Williams

We now expect that kindness to be reflected back at us by the businesses and brands we invite into our lives.