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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

It’s not personal, it’s business

The Croc's Head of Strategy, Oliver Budworth, on how the pandemic has shaped things for the better

By Oli Budworth

Depending on how long you’ve worked in marketing, you’ll likely have heard this phrase quite a bit

The year B2B marketing went human and how you can too

Five universal principles of how companies and marketing teams need to start thinking

In the book Humanizing B2B, Paul Cash advocates five universal principles of how companies and marketing teams need to start thinking.

Fewer, bigger, better – putting theory into practice

By Simon Bailey, Director at The Forge

In last month’s Empower publication we discussed the importance of businesses facing into post-lockdown challenges by doing ‘fewer, bigger, better’.