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Gerald Breatnach Q&A

Head of Strategic Insights UK, Google

gerald
Gerald's team brings together Google data analysis with new consumer research to provide insight on the challenges facing UK marketers. We caught up with him ahead of his appearance at Digital Day Next on 22 April.

How to create the best brand experiences

Designers and marketers must work side by side

By Andrew Barraclough

customer journey
In categories where many brands are essentially selling the same product or service, the only ostensible difference is the experience.

Interview with Rod Gillies

Rod Gillies photo
You’ve been with The Borders Distillery/Three Stills Company for over a year now, what was the first major change you put into action?

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