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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

The Round Up: Thinkbox research 2022

By Thinkbox

From the most comprehensive look at BVOD advertising yet to our deep dive into the world of attention research to find out whether measurement is on the right track. ‘The Round Up’ brings together all of Thinkbox’s research studies from the last year in one place.

Six common errors in approaches to behaviour change

and how to avoid them

By The Behavioural Architects

Crawford Hollingworth, Liz Barker and Katinka Duewel take a step back to look at some of the common errors behavioural practitioners can often make when trying to solve different behavioural challenges.

How Formula 1 is winning the digital content race

By Jade Wood

Ahead of lights out on a new season of Formula One, Jade Wood, CSM’s Group Marketing and Events Manager, takes a closer look at the equally fast and thrilling digital content race.