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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

From Reflection to Action: How the Marketing Leaders Programme Transformed My Leadership Approach

By Omar Abouseif

Recent delegate Shell's Omar Abouseif on his experience of attending The Marketing Leaders Programme and how it transformed his leadership approach.

Growth through premiumisation: don't raise prices, lower risk

By Matt Boffey

Design Bridge and Partners' Matt Boffey makes the case for brands to focus on reducing 'substitution risk' making it harder for customers to accept alternatives, rather than simply raising prices.

The Fellows Fundamentals: Marketing Communications

By Chris Macleod

As part of our The Fellows Fundamentals series, Chair of Fellows Chris Macleod provides a comprehensive overview of marketing communications (MarComms) as a strategic discipline and an important part of the marketing mix.

Case studies

Podcasts

Unofficial Partner - The Buy Side: What Does PepsiCo Want?

The Buy Side is our regular series talking with brand side marketers about sport and sponsorship.

This week’s guest is Mark Kirkham, the SVP & Chief Marketing...

https://podcasts.marketingsociety.com/episode/unofficial-partner-the-buy-side-what-does-pepsico-want 47.189511116666665 2024-08-08T13:50:00.000Z

Under The Spotlight: The Sir Martin Sorrell Sundowner Session in Cannes

Listen to our intimate Under The Spotlight event - The Sir Martin Sorrell Sundowner Session in Cannes recorded at an exclusive event around the Cannes Lions...

https://podcasts.marketingsociety.com/episode/under-the-spotlight-the-sir-martin-sorrell-sundowner-session-in-cannes 32.21768706666667 2024-08-06T09:30:00.000Z

Episode 4: The power of entrepreneurial thinking for brands: Pip & Nut

In this episode, the fourth in our series on entrepreneurial thinking, we’re exploring one of the six principles of entrepreneurial thinking in more detail-...

https://podcasts.marketingsociety.com/episode/episode-4-the-power-of-entrepreneurial-thinking-for-brands-pip-nut 19.8905034 2024-07-26T08:30:00.000Z