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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Cannes 2024 Spotlight

Join us for an unforgettable week of networking, insights, and inspiration in Cannes.

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Leveraging behavioural science to improve marketing

By Marketreach

Five take outs from Richard Shotton and Rory Sutherland's conversation on how applying behavioural science insights to marketing can lead to improved memorability and performance.

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Source IAS The Marketing Society - Digital Day Singapore 2024

Leading as a Da Vinci CMO

By Siew Ting Foo

A reflection on the role of the CMO based on a fireside chat at Digital Day Singapore

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Source Canva - Credit kentoh from Getty Images

Marketing practices that lead to global success

By Deepak Goel

Embracing the nuances of cultural differences, celebrating diversity and leveraging the digital landscape are the pillars of all successful global marketing plans.

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Case studies

Podcasts

Distilling the future of marketing with Diageo insights

Podcast

Diageo's Chief Innovation Officer, Mark Sandys, talks about the brand's Distilled report about future consumer behaviour trends on the Shiny New Object podcast...

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