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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

One Thing Leads to Another: The Marketing Attention Rub

As we navigate the ever-evolving landscape of consumer attention, understanding the "attention rub" could be the key to creating more effective, integrated marketing campaigns.

Brand Valuation

By David Haigh

Brand valuation is a powerful tool connecting marketing and finance, enabling marketers to quantify and leverage brand value for strategic advantage. Understanding and applying its principles is key for long-term growth and brand equity.

Managing Disagreement Within Your Team

By Patrick Barwise

A top performing marketing team manages to combine a high level of substantive conflict (open discussion about the issues) with a low level of emotional, interpersonal conflict. As a team leader, here's how you can help achieve this.

Case studies

Podcasts

The Whole Marketer Ep108 - Marketing Effectiveness with guest Rachel Moss

Episode #108. Marketing Effectiveness is the focus of this episode and a key technical skill for marketers to define, set, track and review KPIs in order to...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep108-marketing-effectiveness-with-guest-rachel-moss 32.8194618 2023-11-28T07:00:00.000Z

Leading Conversations - No wrong path

Episode 3

In this episode, Barry leads the conversation with Ian Greenhill from Studio Something and Paul Mason from Go Forth about their unconventional paths...

https://podcasts.marketingsociety.com/episode/leading-conversations-no-wrong-path 52.575835833333336 2023-11-24T09:47:00.000Z

TikTok as the ultimate marketing tool for our age

In the latest Shiny New Object podcast episode, Ottobock's Senior Performance Marketing Specialist, Grettel Clark, talks about what makes TikTok the ultimate...

https://podcasts.marketingsociety.com/episode/tiktok-as-the-ultimate-marketing-tool-for-our-age 20.602775516666668 2023-11-21T10:09:00.000Z