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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Marketing Leaders Programme 2025: A Q&A

Brave, Bold and Generous Marketing Leadership

By Rachel Letham

The Marketing Leaders Programme 2025
To mark 21 years of MLP, the programme has undergone a vital refresh. Rachel Letham asks Anni Townend about the changes and how they will benefit the next cohort of delegates

Published on: 21 January 2025

Part 1: Q&A with our 2025 Global Awards Judges

By Rachel Letham

The Marketing Society Global Awards Judges Q&A
Our 2025 Awards judges answer our questions on the importance of Awards, what they're looking for and what excites them about the future of marketing.

Published on: 16 January 2025

How CMOs Can Drive Growth by Aligning Profit with Purpose

TwentyFirstCenturyBrand Purpose x Profit - approved image
Organisations today must marry their purpose agenda with their core business model for commercial success and cultural value. TwentyFirstCenturyBrand explains how.

Published on: 14 January 2025

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Case studies

Podcasts

Leading Conversations - Planning & Strategy Mythbusting

Episode 7

In this episode, Barry talks to Gill Wylie from Frame and Vic Milne from Leith about Planning & Strategy. They discuss some of the planning &...

https://podcasts.marketingsociety.com/episode/leading-conversations-planning-strategy-mythbusting 50.81082875 2024-01-19T10:11:00.000Z

Splitting marketing strategy across 3 horizons

In the quest to secure immediate profits, the risk of overlooking sustained growth opportunities and jeopardising the long-term success of a business is ever...

https://podcasts.marketingsociety.com/episode/splitting-marketing-strategy-across-3-horizons 20.641523816666666 2024-01-16T13:49:00.000Z

Rediscovering the magic of DTC in data driven marketing

Paul Robinson, Director Marketing, Europe, Middle East, Africa, Central & Latin America at Jabra, talks about the multiple benefits of direct-to-consumer...

https://podcasts.marketingsociety.com/episode/rediscovering-the-magic-of-dtc-in-data-driven-marketing 25.114557816666668 2024-01-04T09:16:00.000Z
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