Content Hub

Part two in our series: People are struggling to navigate their costs and spending, what does this mean for marketers?

In this three-part series, we look at how behavioural science can help build understanding, empathy and connection to the struggling consumer in 2023

While the travel industry is greeted with sentiments of positive recovery, there is, however, a small catch. Fuelled by the pandemic and the digital acceleration that came along with it, there has been a dramatic shift in travellers’ expectations.