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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Why First-Party-Data is Your Key to the Future of Loyalty

By Belinda Clark

Photo by charlesdeluvio on Unsplash
The importance of data-driven insights for brands to adapt to consumers' evolving situations and foster more meaningful customer relationships.

Published on: 21 February 2024

Rallying Communities

Myths and Mindset Shifts

By Michelle Koh

Source and Credit: Baz london
Debunking three common myths that brands have about community

Published on: 14 February 2024

Using psychology

to understand the business impact of wasting customer’s time

By Jack Miles

Source Unsplash Credit General Bytes
Perceptions of time matter more than time itself. Reducing how much of your customer’s time you’re perceived as wasting should be your CX priority.

Published on: 15 October 2023

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