Xiaowei Liu

Director, Special Projects, Asia, Shell

A seasoned leader in external relations and a Gallup certified Strengths Coach, with experiences of working and living in different countries and cultures; track record in leading teams of various sizes across large geographies to deliver top quartile results.

As a corporate affairs professional, I have over 25 years’ experiences in stakeholder engagement, media relations, advocacy, sustainability and risk/issue/crisis management, led projects and campaigns that won global awards and recognitions internally and externally.

As a leader, I am passionate about building high-performing teams through empowerment and coaching. In my 26+ years with Shell, I have led External Relations teams of various sizes at country, regional and global business level. I have recruited and developed functional leaders in every country in Asia Pacific and worked in different businesses and corporate functions for Shell in China, UK, Netherlands and Asia Pacific, currently based in Singapore.

I firmly believe in growth mindset and continuous improvement. I am a practitioner and advocate for sustainability, and an advocate for diversity and inclusiveness.

I am a Board Member of the Marketing Society Singapore, as well as an advisor for GGEF, a social enterprise promoting sustainability. I am a certified Gallup Strength Coach, helping people and teams perform at their best.


Events & Exhibitions were a key part of the marketing mix for many brands prior to the pandemic; with marketers

As countries prepare for recovery of the economic activities, will events/exhibitions come back to the marketing mix and how?
We will bring global leaders together to discuss how to balance long term brand building vs the need for short
After the success of our inaugural conversation, we bring together leaders from each of our hubs once again