A Global Conversation: Balancing Short vs Long-Term Marketing

26 May, 1pm to 2pm

What is best for your business; long-term strategic efforts or short-term wins?

For this month’s conversation, we will bring global leaders together to discuss how to balance long term brand building vs the need for short term results. 

We will be exploring how companies have innovated their marketing strategies to answer new demands during the pandemic, how marketers have adapted their marketing spend and look to the future on what is here to stay and what was just a temporary fix. 

Our moderator, Sophie Devonshire, will be joined by: 

  • Asmaa Quorrich, Senior Vice President of Marketing, Jumeirah Group (UAE)
  • Tom Roach, VP Brand Planning, Jellyfish (UK)
  • Xiaowei Liu, Shell Eastern Petroleum (APAC)
  • Adriana Rizzo, VP Growth Marketing, Discovery+ (US)

Timings: 8am (EDT), 1pm (BST), 4pm, (GST), 5:30pm (IST), 8pm (SGT & HKT)

Background on our Global Conversation series

Our Global Conversation series allows marketers to explore the opportunities and challenges currently being presented to us at a global level from the Economy, Brand Survival, Long Term Impact & Sustainability, Team Management, Black Lives Matter, Future Proofing and more – we talk about the issues that are affecting marketers right now at a global and a local level. Every month we discuss the topics that are at the forefront of our marketer’s minds.

Book now via the button below

Members: Your place is complimentary as part of your membership. Book now via the button below
Non-members: Register you interest below and a member of the team will be in touch




Asmaa Quorrich

Chief Marketing Officer, Saudi Tourism Authority

Xiaowei Liu

Director, Special Projects, Asia, Shell