Last year MLP hosting their very own customer engagement and loyalty event called ‘The Loyalty Fan Club’ in Manchester
After the overwhelming success of last year’s event, we’re thrilled to announce The Loyalty Fan Club is back - and this year, it’s going to be even better!
The LFC event aims to create a space for learning, fun and networking that will focus on all things customer engagement and loyalty.
This year, they’ll be delving into more depth about how to design the perfect loyalty program, and they’re doing it through 4 expert led workshops. Get ready to go beyond the sidelines and jump into interactive sessions, where you’ll collaborate on a brief and compete for the chance to lift the coveted Loyalty Cup!
Here’s a sneak peek of the workshops:
- Designing the Perfect Loyalty Program: Earn and burn, what rewards work? The goals of loyalty programs, how to make them different and an exploration of core benefits.
- The Psychology of Loyalty: Understand what drives commitment, emotional vs transactional loyalty, and why loyalty is about emotion, not just rewards.
- Tech and Data-Driven Loyalty: Learn how AI, predictive analysis, and data can personalise, enhance and drive customer retention in loyalty programs.
- Convincing Stakeholders and Finance: Build cost-effective, impactful loyalty programs with non-monetary rewards that create value.
No matter your industry, we all share the same goal: creating engaged, loyal, and profitable customers. And that’s exactly what they’ll help you achieve!
And of course, no MLP event would be complete without some fun! Expect inspiring guest speakers, networking opportunities, and engaging loyalty activities throughout the event.
THE DETAILS
Dates: Thursday 11 September 10.00am - Friday 12 September 13.00PM BST
Location: Hotel Football, Old Trafford, a Tribute Portfolio Hotel, Manchester M16 0SZ
This event is completely free for you! Simply visit Eventbrite Link to book your spot. Just select ‘The Marketing Society’ when prompted.
Due to the success of last year’s event, we’re expecting this year to be very popular, so we recommend signing up soon to secure your place.
Don't just take our word for it! Check out both links for highlights from last year’s unforgettable event:
The Loyalty Fan Club – MLP and Video
