Events & Exhibitions were a key part of the marketing mix for many brands prior to the pandemic; with marketers needing to pivot to virtual engagements as a substitute. With many countries now relaxing restrictions and opening their borders will we see a return to large scale events? How have our consumer’s expectations changed? Is hybrid the way forward and if so - are we as marketers ready?
We discussed the need for readiness, skills shortage and meeting the new expectations of our audiences.
Xiaowei Liu, Jasper Donat and Lynette Pang share their experiences.