Think pieces

Cannes 2024 Spotlight

The Marketing Society at Cannes  2024
Join us for an unforgettable week of networking, insights, and inspiration in Cannes.

Connect the Dots – Now and Next

Digital Day Scotland 2024
Josephine Canning, Junior Marketing Manager at Equator shares her key takeaways from our 10th annual The Digital Day Scotland

How are you? I love you. Thank you

Source and Credit: Baz london
We were enlightened with history, data, opportunities and amazing examples of AI usage or applications today

Ethical Attention: Can Marketing Avoid Fueling Digital Addiction?

Source: Gilles Lambert, unsplashed
We hear from Toby Hutchins, Head of Strategy at EssenceMediacom, about digital addiction and how marketing can help.

The Power of Personal Understanding

Source: Pexels Photo by Nataliya Vaitkevich
Developing your personal understanding can increase fulfilment and prevent burnout for marketers. Here’s how… 

Empowering Marketing Teams

Source Unsplash - Credit Campaign Creators
To embed a real culture of openness that promotes well-being, leaders need to do just that…. treat others how they would like to be treated

A force for good, a sea of inspiration

The Marketing Society Annual Lecture Credit Baz Seal
Matt Brittin opened up our eyes (and hearts) to the possibilities of AI for good. And for creativity. A review of our Annual Lecture

Epic stuff doesn’t happen when you feel average

Source Pexels Creidt Ella Olsson
Epic (marketing) stuff doesn’t happen when you feel average. To unlock our full potential and fire on all cylinders, we need to feel good

Resetting the workplace: Employee energy

Source Pexels - Credit Photo by fauxel
The extraordinary value of intentionally taking care of yourself at work is now proven to have benefits across employee engagement, commercial performance and talent retention.

Marketing needs new superheroes:

The CMO Barometer 2024
The CMO Barometer 2024: Insights from MENA and Europe

Shake It Up: How Valspar's bold approach revolutionises paint mixing

Source: Denstu Creative
By Neil Walker, Creative Director at Dentsu Creative.

Feeling the squeeze from CFOs?

Marketreach Effectiveness Blog content

Dr Grace Kite explores how CMOs can overcome challenges in demonstrating marketing ROI within tighter budgets and increased CFO scrutiny

Driving Societal Impact

Photo by Christina on Unsplash
In this digital age, as we talk about the impact of AI in every aspect of our lives, it isn't just a nice-to-have; it's a crucial component of building a sustainable future and creating meaningful societal impact.

Why clients need to stop being secretive

Photo by Roman Biernacki: source: pexels.com
A think piece on how brands should openly share how their social impact boosts business and drives change.

How to Thrive as a Marketing Leader in 2024

Source and credit - canva
In this article we will explore the key strategies and mindsets that will enable marketing leaders to thrive in the face of adversity.

Accelerating Progress

Source and credit: TMS
Seasoned executive Cristina Guida La Licata, believes investing in women is pivotal for driving societal advancement and innovation.

AI for Humanity

Photo by Michael Dziedzic on Unsplash
Jeanne advocates for humans to cultivate kindness and wisdom so that we can guide the development of AI systems to scale and amplify positive human values

In celebration of books: World Book Day

Source Unsplash Credit Susan.Q Yin
Celebrating the joy, knowledge and wisdom a great book can bring; marketing, business and growth mindset books that have inspired and informed our community

Insights from our Esteemed Judges

Source and credit: TMS
Top marketing leaders share their perspectives on the importance of awards, tips for crafting compelling entries, and their criteria as judges.

Invest in women: Accelerate progress

Source and credit: TMS
the importance of investing in women and girls to accelerate progress towards gender equality, featuring perspectives from various leaders across industries

Responsible advertising can drive better business results

Source and credit: TMS
From our OnesToWatch programme a spotlight on responsible advertising