That’s the tagline of the Marketing Society. I always thought that was a big claim, but this week’s annual conference

Here are Peter Fisks “10 best moments” of our Annual Conference, adding to the 10 great anecdotes which our Editor

No sooner has the GoCompare opera singer been silenced than we have the TopCashback man, dressed in the world’s weirdest

At the end of World War Two the entire structure of the world had changed.

Everything previously hinged on the

43% believe Gordon Brown was the worst recent Prime Minister since 1979, David Cameron was the second worst at 17%

I’m a really big fan of Adam Morgan. I was happy to be asked to review his last book

By Crawford Hollingworth, founder of The Behavioural Architects.

British households are struggling more than ever to pay their fuel

How our seduction by lotteries is being used to nudge and steer our behaviour. 

Has it ever crossed your mind

By Judie Lannon.

Steve Jobs beats Shakespeare, silence is not golden, and leave irony to Letterman. Should you find yourself

I really should have been in New York City this week. It is the annual Adforum get together, where agencies have

As the high spending Christmas season approaches I thought I would be the early Scrooge and talk about debt and

Jo Kenrick, Chair and Marketing Director of Homebase, kicked us off with her view that a purpose is about identifying

October saw the final session in this year’s Marketing Leaders Programme, the leadership development scheme for high potential young

Happiness is no longer a cigar called Hamlet, so where can we find it?

At the WACL dinner last week

Since Neil Armstrong’s immortal words in 1969 much has changed in the world.

The computers (not to mention the accelerometers)

Since the last blog the country appears to have slipped quickly back into the way we were before the golden

I don’t like peanuts. To coin a phrase, I eschew them. I have seen no quantitative taste tests, but watching

What’s the smartest business move you’ve ever made?

Recognising that the sole pursuit of profit is fruitless. Serve customers well

I think it was Stephen Hawking who observed that the opposite of knowledge is not ignorance, but the illusion of

THE ANGINA MONOLOGUES:

1/ Koalas bellow.

2/ Facebook hosts 4% of all photos ever taken.

3/ Victorian housewives made jam with carrots as