Think pieces

A day in the life of a marketer

A day in the life of a marketer
  • Commute to office – 33 minutes and 09 seconds
  • Arrive at office – 8.07am
  • First chat with colleague – 8.20am

Is time up for Google (or Apple)?

Mark Sherrington

The Roman empire, the British empire – they rise, they fall, nothing surer. And equally sure is the fact that

Nevermind the sizzle...where's the sausage by David J Taylor

Nevermind the sizzle...where's the sausage by David J Taylor

This really is a lovely little book. It can be read (as I did) on a medium haul flight and

Our Week in Scotland 10 August

Amplify - A day at the festival to shout about marketing

 

Chief executive opposition

Hugh Burkitt is joining forces with The Leith Agency’s Gerry Farrell in the Ogilvy Debate to

Our Week 10 August

Sir Martin Sorrell

 

Sorrell's secret

It’s just a few months until Sir Martin Sorrell, CEO of WPP, the world’s largest advertising and

Should my brand be following the latest trend?

Market Leader 2011

Companies, especially those in the fmcg world, have a profound interest in understanding where their consumers are heading. Cool hunters

10 things by Elen Lewis

20% of Britons say they are too busy at work to use up their holiday allowance, while 25% claim they

Technology is stuff that doesn’t work yet

fy

Early last year I was giving this talk a lot. It’s about what we mean by technology, and how it

What do advertising agencies do?

far

Outside of the industry, it is little recognized that advertising agencies do not actually make television commercials—this is outsourced to

10 things by Elen Lewis

10 things I learnt this month by Elen Lewis

1/ Male dolphins are bisexual

2/ Nearly six million cats and dogs in Britain are obese.

3/ Barack Obama knows

How can brands earn time in consumers’ lives?

Chief Innovation Officer at MDC Partners’ kbs+ and co-founder of creative technology shop Spies&Assassins, explains how scale, empowerment and technology

Seeing Behaviour Changes Behaviour

far

In this month’s blog Faris Yakob, chief innovation officer at MDC Partners, takes a look at behavioural change.

In the

Market Leader: Operating on the customer’s heart

In The Marketing Society’s quarterly journal Market Leader, Hugh Burkitt describes his recent encounter with the business end of healthcare

Hugh Burkitt: A strange thing happened…

A strange thing happened to me last night for the first time in my life. I was asked to remove

Why the Communication Minister should have been hit over the head with a handbag

image

To a posh Advertising Association party at Unilever House last week. There an engaging young man called Ed Vaizey, Minister

The John Lewis Partnership gets a bonus from marketing

The sight of John Lewis staff jumping into the air on hearing that they are to receive a bonus of

The value of social networks IS a stock market bubble

That’s its current value on the New York Stock Exchange, according to last Friday’s FT. LinkedIn shares are trading at

Hugh Burkitt on how marketing can represent itself better to the City

Following the Fellows Dinner with Nicola Horlick, CEO, Bramdean Asset Management our chief executive shares his first thoughts on how

Come off broadcast, go on receive

A few years back the MoD ordered a new radio system.
The radios would be used by ships, helicopters, planes

Truly Creative Marketing

We remember Steve Jobs as inventing the iPod.
And nowadays the name iPod has become the generic for the entire

The Top 10 Considerations for mobile marketing

First a caveat, the following are not definitive golden rules but some sensible pointers, and for the record, they were