Joss Davidge, business director of brand experience agency BEcause, continues his weekly search for great marketing ideas.

This week

I know I carry a torch for the new stuff, you know, digital, new media, the collision of marketing and

There's a debate raging in my town over whether or not to replace the existing planted-grass school football field with

So I am sitting having breakfast in San Francisco and talking with a friend about this being The Age of

Settle Stories, a charity based in Settle, North Yorkshire seeks to lift the spirit, engage the mind and stimulate

It can be easy to assume that students as a demographic have limited purchasing power, especially in this day and

Summer 2012 will be remembered for the Olympics and Paralympics. The recent Anniversary Games and media coverage of London 2012

This week I came across this great, simple and brilliantly on-brand pop-up activation from adidas. To launch the new Derrick Rose signature trainers, adidas created a pop-up shop in London where fans could have a go at leaping 10ft in the air, in a bid to grab a pair off the shelf.

Where do you stand on the debate about whether brands, in their role as advertisers, should use their influence to

'Throughout human history, we have been dependent on machines to survive.' Morpheus, The Matrix

Predictive modelling

You may remember the

Time is the enemy of ideas. This is well understood isn’t it? Give the agency too little time to respond to a brief and it’s hard for them to properly explore.

‘Brands under threat’ is one of those regularly occurring headlines that alert marketers to a new development in the business

Apple has just released a series of long copy ads with the help of advertising agency TBWAMedia Arts Lab, USA

When my son was very small he asked me about death.
We were driving along on a sunny day.
Suddenly

Giles Robertson, managing director of Green Banana Marketing and associate Sustainability Practitioner, Kim Bailey, took part in a Google Hangout

Joss Davidge, business director of brand experience agency BEcause, continues his weekly search for great marketing ideas.

This week

Right place, right time, right cognitive engagement - Like many rugby fans (‘nut’ might be a better description) I was so excited that the British & Irish Lions Tour to Australia had finally arrived.

Joss Davidge, business director of brand experience agency BEcause, continues his weekly search for great marketing ideas.

This week

The world isn't just the way it is. It is how we understand it. Life of Pi

Old school

As I write this on an early morning Eurostar, newspaper talk is of green shoots. So are all the faces

“People don’t buy what you do, they buy why you do it,” Simon Sinek famously said. Marketers are all taught