The Changemakers Impact Conference | Review | England

The Marketing Society Global Conference 2024: It was an incredible experience that left me with fresh perspectives and a deep sense of motivation.

Each session brought unique insights. Here are some of my highlights... 

I was particularly inspired by Ije Nwokorie’s session on Dr Martens and the power of creativity in branding. His emphasis on using creativity to remain authentic and relevant felt both bold and refreshing. It’s rare to see such a strong commitment to creative vision, and it was a valuable reminder of how creativity can be a driving force in connecting brands with their communities.

Dominique Rose Van Winther’s session on AI was also a revelation. Her perspective on how AI’s success is driven by people rather than technology was a valuable reminder for the future of our industry. She broke down complex topics in such an accessible way, leaving me excited to explore AI applications further.

Roisin Currie’s journey with Greggs offered powerful lessons on resilience and innovation in leadership. Hearing how she turned a high street staple into a top brand was truly enlightening, and I loved her anecdotes about the “Baked in Gold” collection. Such creative initiatives showcase how marketing can continuously elevate brand perception.

Leo Rayman and David Ferguson’s session on the post-carbon economy provided profound insights into the transformative potential of the Net Zero transition. The staggering investment figures they shared and the global impact of clean energy trends opened my eyes to the opportunities for marketers in this space. Their discussion highlighted how sustainability will shape our world—and our industry—in ways beyond what digital transformation has done.

Ritchie Mehta is Strategy and Growth Director, ELT at Oxford University Press. 

Published 27 November 2024