Find out more about what our speakers will be bringing to the day:

THE AGENDA

Click here to see it visually

9.15 - Opening of The 2024 Changemakers Conference with Sophie Devonshire 

9.35 - Opening from our Host Maryam Moshiri, Chief Presenter, BBC News

9.40 Bouncing soles - Joy as the ultimate act of resistance

Ije Nwokorie – Chief Brand Officer– Dr. Martens plc

The story behind the world’s No 1 boots brand as Chief Brand Officer and CEO-in-waiting Ije Nwokorie explores how to focus an icon like Dr Martens on its authentic self. Called a “visionary storyteller”, Ije shares his belief on saying less, focusing on product and ensuring marketing is a creative force for the brand and it's wearers.

10.05 Your biggest competitor doesn’t exist yet. But don’t panic.

Dominque Rose Van Winther, CEO, Final Upgrade AI

What are the most effective use cases for AI for marketers? This session demystifies the current AI tsunami and explores several case studies with demos. Dominique will examine how AI will affect the CMO profile of the future, and why getting the best out of AI is 90% people and only 10% tech. The session will also cover how to get on board and get ahead with what matters for your company, when no one has a roadmap.

10.30 Take-home Bakery to leading UK Food-To-Go Retailer. Leadership lessons from Greggs

Roisin Currie, CEO, Greggs plc

Greggs has now beaten the likes of Tesco to become the UK’s second strongest brand with a AAA rating. CEO, Roisin Currie will share the growth pillars of this high street favourite and the crucial role marketing played in its transformation. Does Roisin’s background in HR make any difference to her leadership? We will explore the role of innovation too. The brand caused a sensation this year when they launched their 24-carat jewellery collection “Baked in Gold” during London Fashion Week. It sold out in hours. Retail is a ferocious marketplace, but in this session we learn how they manage to always take the ‘lead roll’.

11.00 Coffee Break

11.30 Gravitas. The key to unlocking more authority and influence.

Caroline Goyder, Author, Gravitas

Do you want to perfect how you speak up and stand out when it matters? This session will enable you to find your voice to inspire and influence others, for lasting impact. Caroline Goyder’s clients have included news anchors, actors, CEOs, a monarch and even a magician. Caroline will also share how to distinguish between ‘dogs’ and ‘cats’ in meetings. You will learn how to become a more confident, compelling leader, who even under extreme stress, still possesses grace under fire.

11.50 How the extraordinary Dame Stephanie Shirley changed business

Dame Stephanie Shirley CH

Dame Stephanie ( Steve ) Shirley arrived in the UK aged 6 as part of the Kindertransport from Nazi Germany in 1939. She challenged sexual discrimination, social convention and the global software market. Dame Stephanie set up ‘Freelance Programmers’ in 1962 with £6 and for many years only employed women working from home. She was one of the first to sell computer software separately from hardware. By the time she sold her business in 2007 it was valued at over $3bn and employed 8,500 people. Now 91 she still works 25 hours a week.

12.00 More Disruptive than Digital: The Untapped Potential of the Post-Carbon Economy

Leo Rayman, CEO & Founder, Eden Labs and David Ferguson, Head of Net Zero Innovation, EDF

The impact of the transition to Net Zero goes way beyond the digital transformation. McKinsey estimates the global spending on physical assets alone in “The Great Transition” to sustainability will reach $275 trillion by 2050. It touches upon every aspect of our lives, from energy sources to food production, manufacturing processes, consumption patterns, and even our political choices. And it will open doors to new industries and extraordinary opportunities, which is great news for marketers. In the UK 30% of jobs posted on linkedin are Green Jobs. But contrary to what many think, in clean energy, it is China that is leading the world. Can we learn from them?

12.25 Share more. Feel good. Waste Less. How Olio uses behavioural models to help the $1trillion food waste problem

Tessa Clarke, Founder, Olio

One third of all food is wasted, and in a country like the UK, half of all food waste takes place in the home. The effect of this on the climate is devastating. Founder Tessa Clarke has already saved over 200mn food portions and has a target of 1bn users by 2030. The 2023 Veuve Cliquot Business Woman of the Year will explain how she developed the game changing neighbour-to-neighbour food-sharing app Olio and how it is driving behaviour change at scale. She will share the learnings and challenges they’ve experienced along the way and leave us with some provocative thoughts for the marketing industry.

12.45 Inclusion for All. And the Vogue Front Cover

Sinéad Burke, CEO of Tilting the Lens, and Nishma Patel Robb, Founder of Glittersphere

CEO, Author and disability campaigner Sinéad Burke, alongside Founder, activist and marketer Nishma Patel Robb, examines the progress we’ve made in shifting attitudes toward diversity and inclusion. As an extraordinary changemaker, Sinéad emphasises her mission to transform accessibility and inclusion into “a movement, not a moment.” She works to amplify the voices of those who are often unheard or overlooked. Sinéad has engaged with schools, workplaces, government agencies, and even the White House to facilitate honest conversations and implement strategic changes aimed at moving society beyond “ableism” to disability justice. Her efforts focus on designing equitable and accessible pathways for everyone.

13.00 Lunch Break

13.55 Permission Granted – You’re on the clock!

Madeline McQueen, Transformational Coach, Speaker & Host

Madeline McQueen delivers an energising and thought-provoking session, empowering the audience to recognise the importance of their unique voice and purpose. Drawing on the stark reality of our limited time on this earth, she highlights that stepping into one's potential and power is not exclusive but a choice available to all. Madeline's message is clear: stop seeking external validation, own your power, and create change on your own terms. This talk invites participants to elevate their lives with intention, shaping their impact with courage, clarity, and authenticity.

14.20 Its Now Or Never. Elvis is in the building. How tech transforms experience brands.

Andrew McGuinness, Founder, Layered Reality

As marketers we know the importance of memory. We have also seen the rise and rise of “experience” – brands looking to create magic for customers. Founder Andrew McGuinness will explain how he uses AI, holographic projection, augmented reality, live theatre and multi-sensory effects to create intense and multisensory experiences. He will also give us an exclusive glimpse of their 2024 Autumn launch – Elvis Evolution - a show that will feature a life-sized digital Presley and take visitors to the heart and mind of one of the most influential pop culture figures of the 20th century.

14.40 How to metamorphosise your market. The sparkling story of Chapel Down.

Andrew Carter, CEO, Chapel Down

How do you change the way the world thinks about English wine? Chapel Down is the power brand that has done just that. Andrew will describe how England’s leading wine producer transformed the UK market. Pricing, partnership strategies and effervescent marketing communications all played their part. Its growth story continues. But how do you manage the brand so performance continues to sparkle? We will find out, and also discover how many French drinkers now prefer “Chapelle En Bas” to their native champagne.

15.00 Mr Bates V The Post Office. The transformational power of a story of injustice. Well told.

Patrick Spencer, Former Producer, ITV / Natasha Bondy, Exec Producer, Mr Bates V The Post Office / Seema Misra, Former Sub PostMaster

Few dramas have touched the hearts and emotions of the British public more than Mr Bates V The Post Office. Even fewer have had so much effect on governments and institutions. At its heart it is a compelling story of the powerful and the powerless. And injustice. We discuss with its creators how and why it sparked widespread outcry across the nation; how it made people care; how it changed laws, and launched a criminal investigation. And we hear first hand from one of its victims. And we explore why storytelling can change things when everything else fails.

15.30 Closing remarks from The Marketing Society President, Syl Saller

15.40 Drinks 

17.00 Event closes