As we draw close to international Women’s Day, Canopy Insight have compiled the Top 10 most exciting innovations, campaigns...

What situations or individual characteristics might make framing effects - like the ones we outlined in our previous article - stronger or weaker?

On Thursday 23rd of January, I was very kindly invited to attend the Marketing Society Star Award Event.

“Be brave”. What does that really mean in business? What does it mean for marketers?

Din and Tinsel, or Advertising as Showmanship – an exclusive extract from the new audiobook of The Anatomy of Humbug, read by the author, Paul Feldwick.

The next decade will be the most progressive in history when it comes to technology.

No, it’s not. We were delighted to be invited to speak at the launch of Eat Your Greens, a compendium clarion call for evidence-based marketing that we contributed to, in Amsterdam.

In today’s world, companies of all sizes and types aspire to connect with customers and build relationships that translate into business growth.

One way to combat climate apathy must be to make the crisis a part of our daily conversation, writes Bloomberg's Arif Durrani

It used to be said that people didn’t drink the beer, “they drank the advertising”. Despite it being one of the biggest parity markets out there, beer brands used to use...