Think piece
The Brave are dead. Long live the Brave.
What it means to be brave about mental health. And five things every leader should keep in mind.
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Marketing pearls of wisdom from around the world this year
It’s that time of year again — time to reflect and refresh. As global editor for Think with Google, I’ve been privileged to work with editors and contributors across 21 different markets this year.
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What 2.7M YouTube ads reveal about gender bias in marketing
Geena Davis, Academy Award winner and founder of the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University...
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10 digital marketing predictions for 2020
What are the changing consumer behaviours, new technologies, and industry trends that are set to disrupt marketing in 2020?
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Brands becoming destinations
Welcome to the store that doesn’t contain a single product. Last month, Canada Goose launched a new experiential store in Toronto.
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Challenger brands to watch in 2020
Welcome to eatbigfish’s annual list of the challenger brands you need to know about in the year ahead.
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Neuroscience and context in a changing media landscape
Getting advertising in front of the right consumer used to be a much simpler affair than it is today, with TV taking pride of place as the most coveted platform.
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Why voice will be big in 2020
The great thing about the future is that no one can know exactly what’s going to happen. That’s why the hype that prediction articles create, especially around technology, can never be taken completely seriously.
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Framing: expanding the framing toolbox
Kahneman’s quote above neatly summarises the well-known concept of framing, first illustrated by Kahneman and his long-time collaborator Amos Tversky in 1981.
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1 step back, 2 steps forward
Year-end holidays are a time for self-introspection. With 2019 wrapped up and as the world jumps head on into a new decade, back-to-work brand execs can now focus on how 2019...
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