So what are the new ideas to win in today’s fast and dynamic world of Asian renaissance, entrepreneurial supremacy, social conscience and intelligent machines? Here are some of the best new ideas emerging in business...

Choice is a hot topic in behavioural science. In fact, whether people prefer more or less choice has been debated for many years, though the debate originally began by considering the choices of a donkey.

Creativity is a powerful tool for building social cohesion within communities and helping to lift people out of adversity.

Household beverage brand, Kirin Supli teamed up with Japanese drugstore giant, Welcia Yakkyoku to drive offline sales.

Saga’s recent woes show the perils of stretching a brand too far, too fast, and neglecting the core.

Sandy Saputo, chief marketing officer at Kendo Brands, which includes Fenty Beauty, shares the inside story.

Challenger Thinking can help any brand be more competitive. And the only thing that economists agree on is...

I hoped that last night’s British Brands Group lecture by Gillette CEO Gary Coombe would help answer the question from my January 19 post : Will Gillette’s ‘brand purpose’ film get them growing again?

The fifth in the series explores new frontiers in behavioural science, focusing on System 1 and System 2 thinking.

There are two kinds of politicians in Britain today. The ones people don’t like. And the ones people don’t know.